Tuesday 19 July 2016

Look out for the invisibles and introverts in your agency; Don't blame digital for Brexit

Campaign 18:05

Campaign 18:05
July 19, 2016
The five things you need to know today

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Look out for the invisibles and introverts in your agency
Look out for the invisibles and introverts in your agency

Andy Jex

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Tech
Money-saving and travel top millennials' favourite social media accounts
Money-saving and travel top millennials' favourite social media accounts

Susan Billinge

Money-saving and travel came top in a poll that asked younger Brits what type of account they are most likely to follow on social.

Advertising
GSK Consumer Healthcare updates global roster with nine agencies in
GSK Consumer Healthcare updates global roster with nine agencies in

Simon Gwynn

GlaxoSmithKline Consumer Healthcare has consolidated its roster of global agencies, following a review.

Marketing
Behind the veil: MuslimGirl's founder is out to smash stereotypes
Behind the veil: MuslimGirl's founder is out to smash stereotypes

Shona Ghosh

Amani Al-Khatahtbeh, the 24-year-old founder of MuslimGirl.net, talks to Shona Ghosh about tackling stereotypes, her views on Donald Trump and the demands of being a successful entrepreneur.

Media
Netflix shares plunge after subscriber numbers fail to meet expectations
Netflix shares plunge after subscriber numbers fail to meet expectations

Simon Gwynn

Netflix undershot expectations last quarter, adding only 1.7m new subscribers globally, against a predicted 2.5 million, which took the total to 83 million.

 

Also in the news
Don't blame digital for Brexit

Uber, Google and co were not top of mind as people went to the polls, points out Anna Soisalo, director of strategy at Smart Design London.

Will ads ever stop patronising women?

The Mad Men called a pair of women sharing a scene of domestic bliss for advertising purposes "two c's in a kitchen".

Channel 4 launches TV and advertising research PhD with Durham University

Channel 4 has teamed up with Durham University's psychology department to launch a PhD course in the behaviour of television watching and advertising.

Navigating the storm
Promoted
Navigating the storm

Staff

The 2016 Brightcove Publishers' Forum put the spotlight on the trials and opportunities facing the industry

App users don't just come back...
Promoted
App users don't just come back...

Todd Grennan, Appboy

... You need to nudge them. Without a plan, only one in four new app users return to your app the day after first use

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