Brexit could hit digital marketing, Nectar uses AI, Unilever makes play for online razor market

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Campaign: Brands July 20, 2016

Brand news and analysis, powered by Marketing Latest Brexit could hit digital marketing hardest in skills shortage, says survey Sandra Halliday Employers expect a marketing skills shortage in the second half of the year and the Brexit vote has added to their concerns about being able to find good marketing professionals, a new survey shows. Nectar uses AI to make loyalty smarter Shona Ghosh Nectar is the biggest loyalty programme in the UK, with 19 million members, but is having to adapt to the digital age. Unilever makes play for online razor market with $1bn acquisition of Dollar Shave Club Simon Gwynn Unilever has acquired male grooming subscription service Dollar Shave Club (DSC), in a move that will see it go head-to-head with arch-rival Procter & Gamble's market-leading razor brand Gillette. YouTube and Netflix more important to millennials than Cadbury or Ben & Jerry's Shona Ghosh Netflix and chilling is a more popular pastime than snacking, if new YouGov data is anything to go by. Bitmoji acquisition hands Snapchat payment info, skin colour and body type Shona Ghosh Snapchat has bought the developer behind Bitmoji, a popular app which allows users to create cartoon versions of themselves. How Pokémon Go is taking social by storm Rebecca Smith Social intelligence company Brandwatch has done some number crunching to assess just how much of an impact Nintendo's new mobile game Pokémon Go has had on Twitter Amazon to start employing UK delivery drivers on an Uber-style 'gig' basis Simon Gwynn Amazon will start using part-time drivers to fulfil deliveries in the UK, in a move that will see it playing in a similar area to Uber. Carlsberg sales plummet after Tesco snub Simon Gwynn Supermarket sales of Carlsberg have plummeted by a fifth in the last year, data shows, after Tesco stopped selling the lager last autumn. Microsoft revenues beat expectations as Cloud has a silver lining Simon Gwynn Microsoft surpassed revenue and profit expectations in its fourth quarter, quelling concerns about its shift towards cloud-based software. Kellogg's ad banned for misplaced health claims for Special K Simon Gwynn Kellogg's has been rapped by the Advertising Standards Authority after the watchdog ruled that a TV ad and brand website for Special K were in breach of the rules on making health claims. Movers and shakers: Mondelez, BBC, M&C Saatchi, Arena, AKQA, Facebook and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Don't blame digital for Brexit Anna Soisalo Uber, Google and co were not top of mind as people went to the polls, points out Anna Soisalo, director of strategy at Smart Design London. Why relevance should win over revenue in shirt sponsorship Pete Davis With the new Premier League football season about to explode into action again, Get Me Media's Pete Davis questions whether enough thought is being put into the name on the shirt. Promoted Cannes Lions... does it need a new blueprint? Gareth Moss, The Blueprint As the dust settles on the creative festival that we know as the Cannes Lions, The Blueprint editorial team caught up with some of their favourite friends and colleagues. Promoted Get the message to consumers Daniel Head and Matt McRoberts, Appboy Mobile outreach is not only changing the modern customer/brand relationship, it is also boosting the effectiveness of paid advertising Campaign Jobs Client Service Director £70000 - £80000 per annum The Great & The Good, London Head of Digital - DIGITAL / SEO AGENCY £70-75k (negotiable) plus benefits The Jefferson Group, London (Central), London (Greater) Digital Marketing Manager £40K - £45k Bouncepad, London (Central), London (Greater) Account Director £38-42k + share options, pension and benefits Stellar, London (Central), London (Greater) Head of Planning Competitive BBC, London (Central), London (Greater) Digital Content Executive Competitive Association of British Insurers, London (Central), London (Greater) Senior Marketing Executive Competitive+ Benefits eFinancialCareers Ltd, Shoreditch, London head of planning | marketing Competitive wagamama, London (Central), London (Greater) Marketing Tech Project Operations Manager Competitive The Economist, London (Central), London (Greater) Content Development Manager competitive salary plus 25% cash and benefit funding programme Royal Bank of Scotland, Manchester, Greater Manchester

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