Coke launches biggest product campaign in 10 years, Spice Girls spoofed for women's rights video, Manchester City dives into new tech

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Campaign: Brands July 09, 2016

Brand news and analysis, powered by Marketing Most read Coke launches biggest product campaign in a decade for Coca-Cola Zero Sugar Simon Gwynn Coca-Cola has launched its biggest new product campaign in ten years as new sugar free variant Coca-Cola Zero Sugar hits shelves. Spice Girls spoofed in Project Everyone campaign for women's rights Simon Gwynn To mark the 20th anniversary of the release of the Spice Girls' debut single Wannabe, the Richard Curtis-backed initiative Project Everyone has created a remake of the video, called #WhatIReallyWant. Comparethemarket.com takes 35-year-old Macaulay Culkin to the fairground Shona Ghosh Comparethemarket.com is pushing its Orange Wednesday replacement, Meerkat Movies, with a new spot from VCCP starring a slightly less fresh-faced Macaulay Culkin. Why Manchester City is diving into wearables, VR and bots Shona Ghosh Leicester's Premier League-winning performance last season may have taken some of the sheen off Manchester City, but the club remains one of the most innovative in the Premier League. Movers and shakers: Bacardi, Wunderman, 4Sales, Iris Staff Campaign's weekly round-up of the hires, departures and promotions across the industry. How to recruit vloggers/influencers on a budget Matt Donegan Companies with small budgets can find the next wave of influencers building online followers relevant to their brand from social sites still in their infancy. Virgin Media reveals secret of Bolt's speed in ambitious anthology-style ad Simon Gwynn Virgin Media has again teamed with Usain Bolt for a new 100-second TV ad that delves into what it means and how it feels to be the world's fastest man. Cameron to rush through HFSS advertising changes Omar Oakes and Gideon Spanier Media sources expect David Cameron to push quickly for the implementation of tougher ad rules around food and drink high in fat, sugar and salt despite the upheaval of the Brexit vote. Sky Cinema launches with stardust ad campaign and E.On sponsorship Omar Oakes Sky is promoting the launch of Sky Cinema, its rebranded suite of movie channels, with a nostalgic ad featuring quotes from well-known films. Manchester City joins esports craze after signing video game player Omar Oakes Manchester City Football Club has signed its first esports player, who will represent the Premier League giant at tournaments and fan events. Promoted Cannes Lions... does it need a new blueprint? Gareth Moss, The Blueprint As the dust settles on the creative festival that we know as the Cannes Lions, The Blueprint editorial team caught up with some of their favourite friends and colleagues. Promoted Why ad blockers are 'a wonderful thing'... We explore if an ad can ever be too relevant' - and why ad blockers may not be the enemy Campaign Jobs Senior Brand Manager - Food and Drink £50000 - £60000 per annum + car allowance, bonus and benefits Jarlett de Grouchy, London Global Head of Marketing, Digital Media and Product £75000 - £85000 per annum + Bonus Ultimate Asset, London Senior Brand Manager - Shops Design £50000 - £60000 per annum + bonus + benefits Jarlett de Grouchy, London Brand Manager £40000 - £45000 Per Annum 10% bonus + benefits Veritas Partnership Ltd, M4/M40 corridor – Bucks/Berks/Oxon Content Development Manager competitive salary plus 25% cash and benefit funding programme Royal Bank of Scotland, Manchester, Greater Manchester Global Brand Manager up to £40,000 Pangaea Laboratories Ltd, Elstree, Borehamwood Senior Marketing Executive Competitive+ Benefits eFinancialCareers Ltd, Shoreditch, London Insight Executive (fixed term appointment, 12 months) £36,148 - £42,654 Home Office, London PR SENIOR ACCOUNT MANAGER (SAM) One of the best packages available!! Sleek Talent, London (Central), London (Greater) Communications Manager Salary dependent on experience DRMM, London Bridge

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