EE and BT launch first dual brand campaign with Kevin Bacon + Latest from Asda, Always, Brexit and more

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Campaign: Brands July 29, 2016

Brand news and analysis, powered by Marketing Latest EE and BT launch first dual brand campaign with Kevin Bacon Shona Ghosh EE and BT have launched their first joint marketing campaign to push the recently announced BT Sport app. Asda joins Lidl and Morrisons in pledging to stop using eggs from caged hens Simon Gwynn Asda, Lidl and Morrisons have this week joined the UK's other major retailers by pledging to phase out the sale of eggs from caged hens by 2025. David Shrigley and Sadiq Khan launch #LondonisOpen campaign Shona Ghosh Turner prize winner David Shrigley is among the ten artists whose work comprises the #LondonisOpen campaign, launched today across the Tube network. Marketers who leverage art and science will lead, says Travelex marketing chief Dominic Grounsell Dominic Grounsell shares his tips about the best ways to accelerate your career. The IAB could just carry on being brash and annoying Magnus Wood When 22% of British adults are trying to stop something happening, that's a sign that something is up, says the head of digital strategy at MullenLowe Profero. Perspective is the secret work weapon of Disney's Anna Hill Anna Hill Anna Hill, the chief marketing officer at Disney UK and Ireland, explains why her healthy perspective is so important to her work. Rio 2016: Backlash continues against Olympic rule silencing unapproved sponsors Rebecca Smith A plethora of athletes taking part in Rio 2016 have been pointedly thanking sponsors who are not official partners of the Games, due to a controversial by-law prohibiting non-official sponsors from using "Olympic-related terms". Always enlists more feisty sportswomen to update '#LikeAGirl' in time for the Olympics Be On Social video expert Be On reviews "#LikeAGirl", the latest viral video from Always. New York Times places VR video within its mobile site for first time Simon Gwynn The New York Times has embedded a 360-degree video experience within its mobile website for the first time, in a move that could significantly increase audience exposure to the format. The IOC may give host nations greater access to Olympic brand following criticism Kate Magee The International Olympic Committee has said it is considering allowing governments greater access to the Olympic brand in future, after criticisms that it prioritises commercial sponsors. Swarovski appoints Somethin' Else as first content agency Gurjit Degun Swarovski, the jewellery brand, is pushing its content marketing after appointing Somethin' Else to handle the account following a competitive pitch process. Watch: Disney's record-breaking Finding Dory partners with Sea Life Georgina Brazier Ahead of Finding Dory's UK release, Campaign spoke to Anna Hill, chief marketing officer for Disney UK and Ireland, about its partnership with the Sea Life London Aquarium. The death of the app and why brands must serve as personal assistants Brian Cooper The app as we know it today could soon be a thing of the past. Customers are tired of brands that just sell to them, writes Brian Cooper, the chief creative officer of Oliver Group UK. Brexit voters feel the pain but wouldn't change their minds, McCann study shows Simon Gwynn Almost everybody who voted for Britain to leave the EU would make the same decision again, a survey has found - even though many agree the result has increased uncertainty. Could street art become marketers' secret weapon this summer? Andrew Parker Once an irksome pastime considered anti-social and unwelcome, street art has suddenly become one of the most vibrant and immediate forms of advertising, with many brands utilising its powerful impact, writes Custard Factory's Andrew Parker. Brexit could be a boon for driverless cars, says auto industry body Simon Gwynn The news in recent weeks has been overwhelmed by predictions of Brexit-related economic disaster, but according to an industry body, one cutting-edge field could be set to benefit: self-driving cars. Wins this week: Stonewall, International Airlines Group, Swarovski Staff LGBT charity Stonewall has hired Mr President as its retained agency after a pitch through AAR. Promoted Thinkboxes winner May/June 2016: Lotto Thinkbox Winner for May/June 2016 Promoted The secret to affiliate marketing success Staff Affiliate marketing has never been more popular - but brands need to adopt a more human approach if they are to use this digital channel to its fullest, and most rewarding, potential Campaign Jobs Senior Planner £50-65k Direct Recruitment- Planning, London (Central), London (Greater) Senior Front End Developer £40000 - £50000 per annum createselect, London / Surrey Global Brand Manager up to £40,000 Pangaea Laboratories Ltd, Elstree, Borehamwood Digital Content Executive Competitive Association of British Insurers, London (Central), London (Greater) head of planning | marketing Competitive wagamama, London (Central), London (Greater) Marketing Executives Competitive Glion, Roehampton, SW London Marketing Manager Competitive Nike, London (Central), London (Greater) Trustees Volunteer Barnardo's, London (Central), London (Greater) Head of External Relations £52,000 per annum Prostate Cancer, London (Central), London (Greater) Marketing Tech Operations Manager Competitive The Economist, London (Central), London (Greater)

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