Mondelez marketing director Williams exits after 15 years + latest from Pokemon Go, Starbucks and Usain Bolt

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Campaign: Brands July 14, 2016

Brand news and analysis, powered by Marketing Latest Mondelez marketing director Williams exits after 15 years Simon Gwynn Mondelez UK marketing director Matthew Williams has departed the business. Marketers making far fewer agency hires, AAR finds Kate Magee The total number of completed new-business pitches in the first half of 2016 dropped by 11.7% compared with the same period last year. 'The superhumans' return in Channel 4's Paralympic sequel Maisie McCabe Channel 4 is launching a follow-up to its Cannes Grand Prix-winning "Meet the superhumans" campaign for the 2012 Paralympic Games with an ad featuring 120 people with disabilities. Govt childhood obesity plan 'uncertain' amid May reshuffle Simon Gwynn The government's long-delayed childhood obesity strategy is likely to be kicked into the long grass after Theresa May became prime minister yesterday, say campaigners. Pokémon Go released in UK Omar Oakes Pokémon Go, the augmented reality smartphone game part-owned by Nintendo which has gone viral, has been released in the UK. How has Pokemon Go become so successful so quickly? Adam Vine Pokémon Go has achieved almost as many users as Uber in a week by giving gamers what they want, writes Omnicom Media Group's Adam Vine. Pokémon Go shows potential of augmented reality for marketers Shona Ghosh Pokémon Go is the first augmented-reality game to go mainstream, despite the technology being around for more than a decade. Gender targeting is an own goal for brands Henric Ehrenblad Think only men are watching football? Then it's time to ditch your preconceptions and find out who your audience really is and what they want, writes the founder of mobile adtech company Widespace. Starbucks will serve freshly baked bread with Princi investment Shona Ghosh Starbucks will start serving freshly baked goods in store for the first time, after investing in a top Milan bakery. Cab Guru bids to be next big thing in getting Londoners home from the pub Simon Gwynn Taxi comparison app Cab Guru is the latest to make a grab for London's lucrative ride-provision market, launching an out of home campaign across the capital. Usain Bolt: BBH goes back to track star's roots for Virgin Media campaign Nick Gill and Davud Karbassioun For the new Virgin Media campaign, Nick Gill and Davud Karbassioun flew to Jamaica to film the athlete of our generation - ten seconds at a time. How Grey Group's 'I Sea' app came undone Shona Ghosh Grey for Good has returned the bronze Lion it won at Cannes for its refugee-spotting app I Sea, while insisting it did nothing wrong. Could greater transparency help avoid such situations? Wrigley campaign celebrates importance of confidence in everyday moments Simon Gwynn Wrigley is launching a new campaign for Extra, "Time to shine", with a roadblock slot across all UK commercial TV channels this Sunday. Promoted Great minds don't always think alike: win a £150k campaign Staff Take Immediate's challenge, be crowned Great Minds 2016 and win a campaign for your client worth £150k Promoted "We'll be one of the first brands to jump in": Airbnb on VR Adland's big brains discuss the latest developments in technology, from virtual reality to big data Campaign Jobs Head of Digital Competitive + package Nigel Wright Recruitment, West Midlands Senior Agency Account Director - Leading Programmatic Platform £50000 - £60000 per annum + uncapped bonus Ultimate Asset, London Senior Marketing Executive Competitive+ Benefits eFinancialCareers Ltd, Shoreditch, London head of planning | marketing Competitive wagamama, London (Central), London (Greater) Digital Marketing Manager £40K - £45k Bouncepad, London (Central), London (Greater) Marketing Tech Project Operations Manager Competitive The Economist, London (Central), London (Greater) Content Development Manager competitive salary plus 25% cash and benefit funding programme Royal Bank of Scotland, Manchester, Greater Manchester Global Brand Manager up to £40,000 Pangaea Laboratories Ltd, Elstree, Borehamwood Insight Executive (fixed term appointment, 12 months) £36,148 - £42,654 Home Office, London PR SENIOR ACCOUNT MANAGER (SAM) One of the best packages available!! Sleek Talent, London (Central), London (Greater)

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