Apple says augmented reality will be huge, Twitter sees less advertiser demand, ITV announces cuts amid Brexit uncertainty

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Campaign Breakfast Briefing July 27, 2016

Latest Augmented reality will be 'huge', says Apple boss Tim Cook Shona Ghosh Apple's chief executive Tim Cook has confirmed the company's investment in augmented reality, describing the platform as "huge". Twitter reports less demand from advertisers Gurjit Degun Twitter is seeing less demand from advertisers as it posted an 18% increase in ad revenue. ITV announces cuts amid Brexit uncertainty Gurjit Degun ITV's pre-tax profits grew by 9% to £425m for the first six months of the year despite ad revenue remaining flat. Under Armour enters athleisure with 'stylish' Under Armour Sportswear brand Shona Ghosh Under Armour is evolving from elite sportswear to appeal more to a mainstream audience with the launch of a new apparel brand called Under Armour Sportswear. Three and LG's Blair Witch horror spoof ad banned Omar Oakes Three and LG's online ad spoof of The Blair Witch Project has been banned by the Advertising Standards Authority for being unsuitable for viewing by children. Tesco opens Holland & Barrett concessions after ditching Nutricentre Simon Gwynn Tesco is introducing Holland & Barrett stores within its own larger stores, in the supermarket's latest bid to make better use of its shop space. Promoted "We'll be one of the first brands to jump in": Airbnb on VR Adland's big brains discuss the latest developments in technology, from virtual reality to big data Promoted The Thinkboxes: May/June shortlist Thinkbox Which TV adverts made the shortlist this month? Campaign Jobs Senior Planner £50-65k Direct Recruitment- Planning, London (Central), London (Greater) Junior Account Director or Account Director Up to £46k DOE plus benefits air recruitment, London (Central), London (Greater) Business Development Manager- Agency £30000 - £38000 per annum + commission createselect, London Head of Digital Strategy £60000 - £75000 per annum + Car or Car allowance and benefits Stonor, Buckinghamshire Senior Designer (Integrated) £35000 - £45000 per annum createselect, London Marketing Manager Competitive Nike, London (Central), London (Greater) Senior Fundraiser – Corporate Circa £28,000 WellChild, Cheltenham, Gloucestershire Trustees Volunteer Barnardo's, London (Central), London (Greater) Head of External Relations £52,000 per annum Prostate Cancer, London (Central), London (Greater) Marketing Tech Operations Manager Competitive The Economist, London (Central), London (Greater)

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