Thursday 14 July 2016

Facebook raids agencies again for new hire, Bauer kicks off Magic review, Ad market faces decline post-Brexit

Campaign: Media

Campaign: Media
July 14, 2016
Media news and analysis, powered by Media Week

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Facebook raids agencies again to hire Dare's Thomas
Facebook raids agencies again to hire Dare's Thomas

Omar Oakes

Facebook has hired Dare chief executive Leigh Thomas as EMEA director of global client partnerships, in its latest assault on agencies' senior ranks.

Bauer Media kicks off Magic creative review
Bauer Media kicks off Magic creative review

Simon Gwynn

Bauer Media is reviewing its creative business for Magic after the radio station lost 9% of its listeners in London in the first three months of the year.

Brexit to send ad market sliding, IPA report warns
Brexit to send ad market sliding, IPA report warns

Gideon Spanier

Britain's ad industry is facing two years of decline in the wake of the Brexit vote, according to the IPA Bellwether Report, which has slashed its growth forecasts for 2016 and 2017.

Pokémon Go released in UK
Pokémon Go released in UK

Omar Oakes

Pokémon Go, the augmented reality smartphone game part-owned by Nintendo which has gone viral, has been released in the UK.

Telegraph launches display ads with guaranteed 10-second viewability
Telegraph launches display ads with guaranteed 10-second viewability

Gideon Spanier

The Daily Telegraph is promising advertisers will only have to pay for digital display ads if they are 100% viewable for ten seconds.

Colin Murray to leave talkSPORT ahead of News Corp deal
Colin Murray to leave talkSPORT ahead of News Corp deal

Maisie McCabe

Colin Murray, the presenter of talkSPORT's late morning show, is leaving the station ahead of its acquisition by News Corp.

Arena lands £10m Universal Music UK
Arena lands £10m Universal Music UK

Gideon Spanier

Arena Media has scooped Universal Music Group's estimated £10m UK media account - a sign of the influence of Vincent Bolloré, the major shareholder in both companies.

Programmatic buying surge blamed for drop in UK ad viewability
Programmatic buying surge blamed for drop in UK ad viewability

Omar Oakes

A surge in programmatic ad buying has triggered a dramatic drop in online ad viewability, according to the latest findings from ad verification company Meetrics.

Amazon explores ads with personalised video spots
Amazon explores ads with personalised video spots

Shona Ghosh

Amazon is looking to boost its role as an advertising platform after announcing experiments with personalised video ads.

JCDecaux joins IAB as part of digital revolution
JCDecaux joins IAB as part of digital revolution

Omar Oakes

JCDecaux has signed up as a member of the Internet Advertising Bureau UK in an "important strategic step" as it continues to transition towards more digital outdoor media.

The ad industry must start talking to end crisis of trust
The ad industry must start talking to end crisis of trust

Gideon Spanier

Advertising is an industry built on long-term relationships and it is in need of counselling.

Newsworks attacks 'printism' with ad ROI effectiveness study
Newsworks attacks 'printism' with ad ROI effectiveness study

Omar Oakes

Advertisers who cut back on newspaper spend are less effective, according to research released by newsbrands' marketing body Newsworks.

Dentsu Aegis launches LGBT+ staff network in UK and Ireland
Dentsu Aegis launches LGBT+ staff network in UK and Ireland

Omar Oakes

Dentsu Aegis Network has today launched an LBGT+ employee network in the UK and Ireland, called &Proud.

Why ad blockers are 'a wonderful thing'...
Promoted
Why ad blockers are 'a wonderful thing'...

We explore if an ad can ever be too relevant' - and why ad blockers may not be the enemy

How well do you really know your customers?
Promoted
How well do you really know your customers?

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