Augmented reality will be 'huge', says Apple boss; Vodafone's Internet of Things swimsuit detects harmful UV levels

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Campaign 18:05 July 27, 2016

The five things you need to know today Most read Augmented reality will be 'huge', says Apple boss Tim Cook Shona Ghosh Apple's chief executive Tim Cook has confirmed the company's investment in augmented reality, describing the platform as "huge". Tech Vodafone's Internet of Things swimsuit detects harmful UV levels Shona Ghosh Vodafone is planting a flag in the burgeoning Internet of Things market, developing a connected swimsuit, sunhat and suitcase as proofs of concept. Advertising Twitter reports less demand from advertisers Gurjit Degun Twitter is seeing less demand from advertisers as it posted an 18% increase in ad revenue for the second quarter of the year. Marketing McDonald's to speed up creation of 5,000 UK jobs because of Brexit economic jitters Simon Gwynn McDonald's plans to accelerate the creation of 5,000 British jobs after the Brexit vote, its UK chief executive has said, while there are no plans to extend its partnership with Pokémon Go beyond Japan. Media ITV announces cuts amid Brexit uncertainty Gurjit Degun ITV's pre-tax profits grew by 9% to £425m for the first six months of the year despite ad revenue remaining flat. Also in the news Guardian publisher reports £173m loss Guardian Media Group has reported a total pre-tax loss of £173m last year, dwarfing the £17.6m total loss it reported in 2015. The New European to continue publishing after making profit The New European newspaper, the pop-up title catered for disappointed voters in the recent UK vote to leave the EU, will continue to publish after its initial run of four weeks. Three and LG's Blair Witch horror spoof ad 'inappropriately targeted children' Three and LG's online ad spoof of The Blair Witch Project has been rapped by the Advertising Standards Authority for being unsuitable for viewing by children. Movers and shakers: BBH, Clear Channel, Grey, Guardian Labs, Group M and more Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Product placement meets science Staff Caressa Douglas, VP brand integration at BEN, talks the evolution of product placement Promoted The ad that hit me... We ask industry experts what's the last ad you saw that felt personal to you? And is serendipity important? Campaign Jobs Trustees Volunteer Barnardo's, London (Central), London (Greater) Senior Planner £50-65k Direct Recruitment- Planning, London (Central), London (Greater) Junior Account Director or Account Director Up to £46k DOE plus benefits air recruitment, London (Central), London (Greater) Business Development Manager- Agency £30000 - £38000 per annum + commission createselect, London Head of Digital Strategy £60000 - £75000 per annum + Car or Car allowance and benefits Stonor, Buckinghamshire Senior Designer (Integrated) £35000 - £45000 per annum createselect, London Digital Content Executive Competitive Association of British Insurers, London (Central), London (Greater) Account Manager Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater) Senior Fundraiser – Corporate Circa £28,000 WellChild, Cheltenham, Gloucestershire head of planning | marketing Competitive wagamama, London (Central), London (Greater)

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