Tesco's 'fake farm' brands under fire, Liverpool FC streams match in 360-degree video, YouTube & Netflix more important to millennials

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Campaign: Brands July 23, 2016

Brand news and analysis, powered by Marketing Most read Tesco's 'fake farm' brands referred to trading standards Shona Ghosh The National Farmers' Union (NFU) will challenge supermarkets over their use of 'fake' farm brands, claiming the practice confuses consumers. Liverpool FC to stream next match in 360-degree video Omar Oakes Liverpool Football Club will screen a live football match tonight with a 360-degree view on YouTube, as top Premier League teams continue to build their online brands for a global audience. YouTube and Netflix more important to millennials than Cadbury or Ben & Jerry's Shona Ghosh Netflix and chilling is a more popular pastime than snacking, if new YouGov data is anything to go by. What brands can learn from Amazon's personalised video experiment Shona Ghosh Amazon is trialling dynamic video ads, using browsing data to decide what creative to show prospective shoppers on the fly. McDonald's signs on as sponsor for Japanese launch of Pokémon Go Simon Gwynn McDonald's will become Pokémon Go's first sponsor - in Japan. Movers and shakers: Mondelez, BBC, M&C Saatchi, Arena, AKQA, Facebook and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Carlsberg sales plummet after Tesco snub Simon Gwynn Supermarket sales of Carlsberg have plummeted by a fifth in the last year, data shows, after Tesco stopped selling the lager last autumn. Brexit could hit digital marketing hardest in skills shortage, says survey Sandra Halliday Employers expect a marketing skills shortage in the second half of the year and the Brexit vote has added to their concerns about being able to find good marketing professionals, a new survey shows. Could Nestlé be the brand to finally take health claims literally? Helen Edwards Nestlé is turning its attention to the health-food space with conviction. Netflix shares plunge after subscriber numbers fail to meet expectations Simon Gwynn Netflix undershot expectations last quarter, adding only 1.7m new subscribers globally, against a predicted 2.5 million, which took the total to 83 million. Promoted Big canvas, big impact Staff Successful creative is about instantly making a big impact - getting the audience to buy, donate, visit... or even check their breasts. That's what makes The Ultimate Canvas Promoted Three ways to make your digital marketing nimble How Blue State Digital are helping to make Lloyds Banking Group's digital strategy more useful and human through testing and learning Campaign Jobs Client Service Director £70000 - £80000 per annum The Great & The Good, London Marketing Tech Operations Manager Competitive The Economist, London (Central), London (Greater) Head of Digital - DIGITAL / SEO AGENCY £70-75k (negotiable) plus benefits The Jefferson Group, London (Central), London (Greater) Trustees Volunteer Barnardo's, London (Central), London (Greater) Head of External Relations £52,000 per annum Prostate Cancer, London (Central), London (Greater) Digital Marketing Manager £40K - £45k Bouncepad, London (Central), London (Greater) Account Director £38-42k + share options, pension and benefits Stellar, London (Central), London (Greater) Head of Planning Competitive BBC, London (Central), London (Greater) Digital Content Executive Competitive Association of British Insurers, London (Central), London (Greater) Planning Director - Creative Shopper Marketing Agency - London £80000.00 - £90000.00 per annum + benefits DNA Recruit, London

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