Caroline Pay leaves BBH, Dentsu buys Gyro, How to take your client relationship to the next level

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Campaign: Agencies July 26, 2016

Latest BBH deputy ECD Caroline Pay exits Claire Beale Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs. Up for a brand orgy that will take your agency/client relationship to the next level? Al Moseley Gladiatorial combat is not the best way for marketers and agencies to engage, writes Al Moseley, the president and chief creative officer at 180 Amsterdam. It's not just creatives who need to ditch the stereotypes Rob Bassett It's great that we're battling the stereotypes in ads, but we won't win the war until brands apply the same logic to targeting, says Rob Bassett, the head of UK and EU multinational advertising at eBay. Dentsu Aegis Network buys Gyro Gurjit Degun Dentsu Aegis Network has acquired Gyro, the independent B2B agency, for an undisclosed sum. Ogilvy & Mather Vietnam returns two Lions of own accord Jenny Chan Ogilvy Vietnam has returned two awards recently won at Cannes Lions after determining that some elements of its Rhino Rescue Project campaign "did not run in-market as stated". Do marketers want shops led by creatives? Staff Will Who Wot Why's all-creative line-up inspire better work, or is it merely a cost-saving measure? GroupM appoints Montgomery to lead global brand safety drive Simon Gwynn GroupM has appointed John Montgomery as executive vice president, brand safety, GroupM Global, a new role that will see the WPP media group roll out best practices internationally that have been pioneered in the US. IAB Digital Upfronts returns for third year Staff Some of the world's biggest media owners will feature at the Internet Advertising Bureau UK's Digital Upfronts, which returns for a third year in October. Promoted Cultural success, living the brand: Penna goes glamping Jennifer Jackson Celebrating the importance of mixing and connecting with your colleagues, Penna put on an annual conference with a difference this year. It was a glamping trip to be remembered, reports Jennifer Jackson, careers content editor for Campaign Jobs. The Work Samsung "School of Rio" by BBH Jack Whitehall and cyclists Bradley Wiggins and Becky James have teamed up with Samsung for the brand's 2016 Olympic and Paralymic Games campaign. BP "Mother" by PSONA Films Olympic Champion Heptathlete, Jessica Ennis-Hill, stars in the latest work for BP. ITV and National Lottery "I am Team GB" by Art & Graft The National Lottery and ITV have launched the "I am Team GB" event promo, created in collaboration with ITV Creative, ITV AdVentures and produced by ITN Productions. Trending This is the age of the audience Zaid Al-Zaidy We are now in the age of the audience - where, for the first time, the people we are trying to reach are in the driving seat. We'd better know how to be welcome passengers. Guardian to scale back media coverage in cost-cutting move Gideon Spanier The Guardian is scaling back its media coverage in print and is to use automation to upload and lay out some stories on its website in a bid to slash costs. Promoted 'We are at peak marketing' Staff Digital spend is breaking all records, meaning your brand needs to be better to stand out. That's where 'programmable' marketing comes in, a subject at the heart of AppNexus' recent forum in London Campaign Jobs Creative Artworker £28000 - £32000 per annum createselect, London Corporate communications content manager Competitive+ Benefits rb ( Reckitt Benckiser ), Slough Creative Design Manager £45k to £50k eFinancialCareers Ltd, London (Central), London (Greater) Creative - Theme Parks Competitive Merlin, Acton, London Packaging Manager up to £38,000 Pangaea Laboratories Ltd, Elstree, Borehamwood Senior Project Manager Competitive Salary HOWOCO, London Head of Digital Content Competitive salary and benefits package Boat International Media, Wimbledon, London (Greater) Graphic Designers Competitive Atkins, Birmingham, London, Epsom and Glasgow offices. Junior Designer £25-£28K World Skills UK, London Global Design Manager – Seasonal & Gifting £44-55k pa + 12% bonus and excellent benefits package Mars Chocolate UK, Slough, Berkshire

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