Monday, 25 July 2016

Nintendo shares slide after Pokémon Go warning; Brexit could help usher in the rise of robots

Campaign 18:05

Campaign 18:05
July 25, 2016
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Nintendo shares slide after Pokémon Go warning
Nintendo shares slide after Pokémon Go warning

Omar Oakes

Shares in Nintendo have plummeted after the video games giant said the success of the highly popular Pokémon Go smartphone game would have a limited impact on the company's profits.

Tech
Verizon confirms Yahoo buyout
Verizon confirms Yahoo buyout

Omar Oakes

Verizon has confirmed it will buy Yahoo's search and advertising in a $4.83bn (£3.68bn) deal.

Advertising
Jack Whitehall schooled by Olympic greats in Samsung's 'School of Rio' campaign
Jack Whitehall schooled by Olympic greats in Samsung's 'School of Rio' campaign

Shona Ghosh

Samsung has kicked off its campaign for the 2016 Olympic and Paralymic Games, resurrecting its "School of..." concept starring Jack Whitehall.

Marketing
Ex-Coke European marketing chief reveals branding secrets in new book
Ex-Coke European marketing chief reveals branding secrets in new book

Shona Ghosh

Coke's former vice president for marketing in Europe, Javier Sanchez Lamelas, has written a book on branding after leaving the drinks giant.

Media
Brexit could help usher in the rise of robots
Brexit could help usher in the rise of robots

David Carr

Brexit could accelerate the adoption of technology and, in turn, exacerbate unemployment. However, technology is also capable of creating equality, economic prosperity and a sustainable environment.

 

Also in the news
Watch: US government spokesman halts briefing to ask if reporter is playing Pokémon Go

'You're playing the Pokémon thing right there, aren't you?' he asks during ISIS report

Green blamed by MPs for BHS collapse

Sir Philip Green and those who "got rich off the back of BHS" are to blame for the retailer's collapse, a highly critical report by MPs has found.

Brexit could help usher in the rise of robots

Brexit could accelerate the adoption of technology and, in turn, exacerbate unemployment. However, technology is also capable of creating equality, economic prosperity and a sustainable environment.

Brands on film: how product placement has come of age
Promoted
Brands on film: how product placement has come of age

Staff

The first of three #BENtalks films from Campaign and Branded Entertainment Network

The ad that hit me...
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The ad that hit me...

We ask industry experts what's the last ad you saw that felt personal to you? And is serendipity important?

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