A view from Dave Trott: Brexit and behavioural economics; Facebook ad revenue rockets 63% to $6.24bn

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Campaign 18:05 July 28, 2016

The five things you need to know today Most read A view from Dave Trott: Brexit and behavioural economics Dave Trott Behavioural economics is defined as: human understanding for business advantage. Tech Facebook ad revenue rockets 63% to $6.24bn Omar Oakes Facebook's ad revenue surged 63% year-on-year to $6.24bn last quarter, as chief executive Mark Zuckerberg hailed the social media giant's progress in video. Advertising Personally targeted TV ads prompt consumers to take action, study shows Simon Gwynn TV viewers are not as ad-averse as is sometimes assumed, new research suggests. Marketing The IOC may give host nations greater access to Olympic brand following criticism Kate Magee The International Olympic Committee has said it is considering allowing governments greater access to the Olympic brand in future, after criticisms that it prioritises commercial sponsors. Media Hearst Magazines picks up Jamie Oliver magazine content deal Gurjit Degun Hearst Magazines UK has picked up the content publishing account for Jamie Oliver's monthly title following a competitive pitch process. Also in the news Amazon Dash arrives in the UK Amazon has brought its Dash grocery scanner to the UK, a gadget that allows consumers to add groceries to their shopping basket without logging in. Watch: Disney's record-breaking Finding Dory partners with Sea Life Ahead of Finding Dory's UK release, Campaign spoke to Anna Hill, chief marketing officer for Disney UK and Ireland, about its partnership with the Sea Life London Aquarium. Rio 2016: Backlash continues against Olympic rule silencing unapproved sponsors A plethora of athletes taking part in Rio 2016 have been pointedly thanking sponsors who are not official partners of the Games, due to a controversial by-law prohibiting non-official sponsors from using "Olympic-related terms". Promoted Cannes Lions... does it need a new blueprint? Gareth Moss, The Blueprint As the dust settles on the creative festival that we know as the Cannes Lions, The Blueprint editorial team caught up with some of their favourite friends and colleagues. Promoted June's Aerial Awards winner: McDonald's 'Driver' Staff Campaign Jobs Trustees Volunteer Barnardo's, London (Central), London (Greater) Senior Planner £50-65k Direct Recruitment- Planning, London (Central), London (Greater) Junior Account Director or Account Director Up to £46k DOE plus benefits air recruitment, London (Central), London (Greater) Business Development Manager- Agency £30000 - £38000 per annum + commission createselect, London Head of Digital Strategy £60000 - £75000 per annum + Car or Car allowance and benefits Stonor, Buckinghamshire Senior Designer (Integrated) £35000 - £45000 per annum createselect, London Packaging Manager up to £38,000 Pangaea Laboratories Ltd, Elstree, Borehamwood Global Brand Manager up to £40,000 Pangaea Laboratories Ltd, Elstree, Borehamwood Digital Content Executive Competitive Association of British Insurers, London (Central), London (Greater) Account Manager, Energy & Environment Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater)

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