Wednesday 27 July 2016

Guardian reports £173m loss, Twitter to broadcast live Premier League clips, ITV to make cuts

Campaign: Media

Campaign: Media
July 27, 2016
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Guardian publisher reports £173m loss
Guardian publisher reports £173m loss

Omar Oakes

Guardian Media Group has reported a total pre-tax loss of £173m last year, dwarfing the £17.6m total loss it reported the previous year.

Twitter to broadcast Sky's Premier League football clips
Twitter to broadcast Sky's Premier League football clips

Omar Oakes

Twitter will broadcast branded clips of live Premier League football matches for the first time this upcoming season, in a deal between the social media giant and Sky.

ITV announces cuts amid Brexit uncertainty
ITV announces cuts amid Brexit uncertainty

Gurjit Degun

ITV's pre-tax profits grew by 9% to £425m for the first six months of the year despite ad revenue remaining flat.

Twitter reports less demand from advertisers
Twitter reports less demand from advertisers

Gurjit Degun

Twitter is seeing less demand from advertisers as it posted an 18% increase in ad revenue for the second quarter of the year.

Movers and shakers: BBH, Clear Channel, Grey, Guardian Labs, Group M and more
Movers and shakers: BBH, Clear Channel, Grey, Guardian Labs, Group M and more

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Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Q&A: How programmatic audio will change the game for Spotify
Q&A: How programmatic audio will change the game for Spotify

Ilyse Liffreing

Jana Jakovljevic, Spotify head of programmatic, on the music-streaming platform's extension of programmatic ad formats.

The history of Yahoo in 7 ads
The history of Yahoo in 7 ads

I-Hsien Sherwood

The future is uncertain for the battered tech giant, but its advertising heyday is long gone

ANA report: A cure for what ails you?
ANA report: A cure for what ails you?

Martin Albrecht

Crossmedia's managing partner and co-founder reviews the ANA's prescription for media transparency

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The ad that hit me...

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Smart money: A pivot point for product placement
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Smart money: A pivot point for product placement

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