Hegarty's incubator helps launch mattress start-up, EE's Wembley Cup campaign returns, Pokémon Go explained for marketers

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Campaign Breakfast Briefing July 15, 2016

Latest John Hegarty's incubator creates launch campaign for Simba mattress start-up Shona Ghosh John Hegarty has created the launch campaign for a new mattress brand, Simba, with a suggestive 40-second TV spot. EE's Wembley Cup campaign returns to promote six-month BT Sport offer Shona Ghosh EE is bringing back its Wembley Cup digital campaign, an eight-part YouTube series showing YouTubers preparing to take on esports players for a match. Pokémon Go explained for marketers Shona Ghosh Pokémon Go has just been released in the UK, after generating huge hype in its launch markets of the US, New Zealand and Australia. Watch Campaign's technology editor Shona Ghosh find out why the game is so compelling. Latest Hillary Clinton ad paints Trump as a terrible example to your children Simon Gwynn Hillary Clinton has honed in on the allegedly damaging effect her opponent's language is having on America's children in a ferocious new campaign ad. Coke celebrates that winning feeling in Olympics campaign Simon Gwynn Coca-Cola's campaign for Rio 2016 draws a parallel between the exhilarating feeling of winning an Olympic gold and everyday moments of joy. McCann Worldgroup scoops Alzheimer's Society's integrated account Gemma Charles Alzheimer's Society, the dementia support and research charity, has appointed McCann Worldgroup to handle an integrated brief as it seeks to build the society's brand and increase funds. Bradley named culture secretary Omar Oakes Karen Bradley, a former home office minister, has been named by the government as the new secretary of state for culture media and sport. Omnicom UK organic revenue up 3.3% Omar Oakes Omnicom, the owner of the BBDO and OMD networks, has reported a 3.3% growth in organic revenue for UK in the second quarter of 2016. Promoted "We'll be one of the first brands to jump in": Airbnb on VR Adland's big brains discuss the latest developments in technology, from virtual reality to big data Promoted The Thinkboxes: May/June shortlist Thinkbox Which TV adverts made the shortlist this month? Campaign Jobs Creative Services Director Negotiable Signal Group, Edinburgh, City of Edinburgh Sales Account Director - client direct, digital - £55k + £50000 - £55000 per annum + bonus Ultimate Asset, London, West End Media Planning Director - Independent Media Agency £38000 - £45000 per annum + Great Agency Benefits Ultimate Asset, London ACCOUNT MANAGER– Telecoms and Retail – South West London agency – c. £30k c. £30k Judi Patton, London (Central), London (Greater) Business Innovation Director Up to £70k + Benefits DOE Mavis Recruitment, London (Central), London (Greater) ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER - Creative agency - London dependent on experience Judi Patton, London (East), London (Greater) Creative Design Manager £45k to £50k eFinancialCareers Ltd, London (Central), London (Greater) Senior Marketing Executive Competitive+ Benefits eFinancialCareers Ltd, Shoreditch, London Creative - Theme Parks Competitive Merlin, Acton, London head of planning | marketing Competitive wagamama, London (Central), London (Greater)

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