McDonald's sales fall, Apple says augmented reality will be 'huge', Microsoft's HoloLens explained

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Campaign: Brands July 27, 2016

Brand news and analysis, powered by Marketing Latest McDonald's finds all day breakfast is not filling enough Simon Gwynn McDonald's saw sales fall in the second quarter of 2016 as it offloaded more of its US restaurants to franchisees. Augmented reality will be 'huge', says Apple boss Tim Cook Shona Ghosh Apple's chief executive Tim Cook has confirmed the company's investment in augmented reality, describing the platform as "huge". Live in the future, they said. We'll have delivery drones, they said Phillip Dytle Don't dismiss Amazon's drones as futuristic nonsense - this is just the next innovation that will catch retailers unawares, writes Phillip Dyte, strategy director at iProspect UK. Microsoft's HoloLens and augmented reality explained for marketers Shona Ghosh, Helen Hoddinott Watch Campaign's technology editor Shona Ghosh and AKQA's head of emerging video Andy Hood try out Microsoft's HoloLens, an augmented reality headset. Twitter reports less demand from advertisers Gurjit Degun Twitter is seeing less demand from advertisers as it posted an 18% increase in ad revenue for the second quarter of the year. Vodafone's Internet of Things swimsuit detects harmful UV levels Shona Ghosh Vodafone is planting a flag in the burgeoning Internet of Things market, developing a connected swimsuit, sunhat and suitcase as proofs of concept. How a French furniture brand activated Pokémon Go across 200 stores Shona Ghosh Brands and agencies have been experimenting with Pokémon Go as a marketing tool, primarily to drive footfall to physical stores. Under Armour enters athleisure with 'stylish' Under Armour Sportswear brand Shona Ghosh Under Armour is evolving from elite sportswear to appeal more to a mainstream audience with the launch of a new apparel brand called Under Armour Sportswear. Most consumers reject personalised marketing, study shows Simon Gwynn Brands should think twice before pursuing personalised marketing at all costs, new data suggests, though consumer attitudes vary wildly by age group. Three and LG's Blair Witch horror spoof ad 'inappropriately targeted children' Omar Oakes Three and LG's online ad spoof of The Blair Witch Project has been rapped by the Advertising Standards Authority for being unsuitable for viewing by children. Why FMCG brands need to rethink their purpose Alex Ririe Recent YouGov data suggests YouTube and Netflix are more important to millennials than established brands like Cadbury. It speaks volumes about the way brands need to communicate with consumers in 2016, writes Alex Ririe, managing partner at Coley Porter Bell. Tesco opens Holland & Barrett concessions after ditching Nutricentre Simon Gwynn Tesco is introducing Holland & Barrett stores within its own larger stores, in the supermarket's latest bid to make better use of its shop space. Q&A: How programmatic audio will change the game for Spotify Ilyse Liffreing Jana Jakovljevic, Spotify head of programmatic, on the music-streaming platform's extension of programmatic ad formats. The history of Yahoo in 7 ads I-Hsien Sherwood The future is uncertain for the battered tech giant, but its advertising heyday is long gone Loyalty still exists, but you can't measure it in points Will Collin Despite mutterings of its downfall, loyalty still plays a big part in the way consumers make decisions - but an effective loyalty scheme has to be much more than just an economic exchange, writes Will Collin, founder of Naked Communications. Promoted "We'll be one of the first brands to jump in": Airbnb on VR Adland's big brains discuss the latest developments in technology, from virtual reality to big data Promoted Smart money: A pivot point for product placement Staff The second of three #BENtalks films from Campaign and Branded Entertainment Network Campaign Jobs Senior Planner £50-65k Direct Recruitment- Planning, London (Central), London (Greater) Senior Front End Developer £40000 - £50000 per annum createselect, London / Surrey Marketing Manager Competitive Nike, London (Central), London (Greater) Trustees Volunteer Barnardo's, London (Central), London (Greater) Head of External Relations £52,000 per annum Prostate Cancer, London (Central), London (Greater) Marketing Tech Operations Manager Competitive The Economist, London (Central), London (Greater) Digital Marketing Manager £40K - £45k Bouncepad, London (Central), London (Greater) Account Director £38-42k + share options, pension and benefits Stellar, London (Central), London (Greater) Head of Planning Competitive BBC, London (Central), London (Greater) Digital Content Executive Competitive Association of British Insurers, London (Central), London (Greater)

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