Ikea picks Group M and Dentsu Aegis in ground-breaking £300m media review; Havas Media scoops Swarovski's global media account in 35 countries

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Campaign: Media July 09, 2016

Media news and analysis, powered by Media Week Most read Ikea picks Group M and Dentsu Aegis in ground-breaking £300m media review Gideon Spanier Ikea has picked two media-buying groups, Group M and Dentsu Aegis Network, to be its global partners in a ground-breaking deal for its estimated £300m media account. Havas Media scoops Swarovski's global media account in 35 countries Gideon Spanier Havas Media has won Swarovski's global media account in over 35 countries. Facebook is our mutual challenge, Guardian editor Viner tells ISBA Shona Ghosh Facebook might be the most popular social network in the world, but advertisers and publishers alike should be wary of giving the company too much control, according to The Guardian's editor-in-chief, Katherine Viner. 'Conflicted' media auditors come under fire from Sorrell Gideon Spanier Marketers are being urged to re-evaluate the role of media auditors amid concerns over a potential conflict of interest, with WPP chief executive Sir Martin Sorrell advising them to use one of the "Big Four" global accountancy firms to vet how agencies spend their clients' money. Movers and shakers: Bacardi, Wunderman, 4Sales, Iris Staff Campaign's weekly round-up of the hires, departures and promotions across the industry. Cameron to rush through HFSS advertising changes Omar Oakes and Gideon Spanier Media sources expect David Cameron to push quickly for the implementation of tougher ad rules around food and drink high in fat, sugar and salt despite the upheaval of the Brexit vote. Vice Media acquires Garage magazine to cover art and design content Gurjit Degun Vice Media, the youth media company, is expanding its remit to include art and design content after it took a majority stake in Garage Magazine. Media sector faces 'dismal' outlook post-Brexit Omar Oakes The UK media sector faces a "dismal" outlook following the country's vote to leave the European Union, according to a report from Enders Analysis. Sky Cinema launches with stardust ad campaign and E.On sponsorship Omar Oakes Sky is promoting the launch of Sky Cinema, its rebranded suite of movie channels, with a nostalgic ad featuring quotes from well-known films. Manchester City joins esports craze after signing video game player Omar Oakes Manchester City Football Club has signed its first esports player, who will represent the Premier League giant at tournaments and fan events. Promoted App users don't just come back... Todd Grennan, Appboy ... You need to nudge them. Without a plan, only one in four new app users return to your app the day after first use Promoted Navigating the storm Staff The 2016 Brightcove Publishers' Forum put the spotlight on the trials and opportunities facing the industry Campaign Jobs Senior Sales Manager - Mobile ( Premium/Brand ) Up to £70k + Bonus Matt Bolshaw, London (Central), London (Greater) Legal Information Assistant/Administrator Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Sponsorship Sales Executive Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater) Business Development Director India & Group Marketing Competitive - According to Experience Engage Sports Media, Mumbai & London Sales Manager - Energy and Environment Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater) Digital Account Manager - Automotive Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater) Rides and Attractions Creative Competitive Merlin, Acton, London Business Director - Shopper Led Marketing Agency - London £70000.00 - £75000.00 per annum + benefits DNA Recruit, City of London, London Content Development Manager competitive salary plus 25% cash and benefit funding programme Royal Bank of Scotland, Manchester, Greater Manchester Senior Planner - Creative Communications Agency - London £50000.00 - £60000.00 per annum + benefits DNA Recruit, London

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