Thursday, 7 July 2016

EasyJet and Lastminute.com seek agencies, Cameron to rush through HFSS ad changes

Campaign: Agencies

Campaign: Agencies
July 07, 2016

Latest

EasyJet reviews strategy for CRM to drive creativity
EasyJet reviews strategy for CRM to drive creativity

Gurjit Degun

EasyJet, the low-cost airline, is on the hunt for an agency to handle pan-European CRM, putting seven-year incumbent Havas Helia on alert.

Lastminute.com kicks off advertising review
Lastminute.com kicks off advertising review

Omar Oakes

Lastminute.com has begun a search for a new UK ad agency six months after its split with Adam & Eve/DDB.

Cameron to rush through HFSS advertising changes
Cameron to rush through HFSS advertising changes

Omar Oakes and Gideon Spanier

Media sources expect David Cameron to push quickly for the implementation of tougher ad rules around food and drink high in fat, sugar and salt despite the upheaval of the Brexit vote.

What a time for Grexit
What a time for Grexit

Claire Beale

We had two big news stories dominating our web traffic last week: Brexit and the story about Grey's management leaving to launch their own agency. Yeah, no shit.

Droga5 London scoops Glenmorangie global creative account
Droga5 London scoops Glenmorangie global creative account

Gemma Charles

Glenmorangie has appointed Droga5 London to handle its global creative account as part of a brand repositioning aimed at linking the whisky to "today's culture".

Start-ups flock to Publicis tech fest
Start-ups flock to Publicis tech fest

Nigel Vaz

Innovation between start-ups and big companies was the mantra at the first Viva Technology conference and expo, which took place in Paris last week.

A view from Dave Trott: A creative disaster
A view from Dave Trott: A creative disaster

Dave Trott

The biggest problem for ex-soldiers is depression.

Grey Group's 'I Sea' saga: Lessons learned
Grey Group's 'I Sea' saga: Lessons learned

Matthew Miller

The agency remains tragically defiant about the "I Sea" app controversy. Perhaps other companies can learn from its failures.

Madonna Badger: Ads objectifying women should be rejected by Cannes
Madonna Badger: Ads objectifying women should be rejected by Cannes

Madonna Badger

It's time the festival adheres to its own entry rules and withdraw ads that objectify women, writes the CCO of Badger and Winters and founder of #WomenNotObjects

Costa-D'sa and Matthews step down from Deep Focus
Costa-D'sa and Matthews step down from Deep Focus

Kate Magee

Deep Focus chief executive Richard Costa-D'sa and chief strategy officer Iain Matthews are stepping down as it moves closer to sister Engine shop WCRS.

'We are at peak marketing'
Promoted
'We are at peak marketing'

Staff

Digital spend is breaking all records, meaning your brand needs to be better to stand out. That's where 'programmable' marketing comes in, a subject at the heart of AppNexus' recent forum in London

The Work

Pick of the week: Stella Artois
Pick of the week: Stella Artois "Never heard of it" by Mother

Simon Gwynn

Simon Gwynn likes the idea that even the greatest of institutions have to start somewhere.

San Miguel
San Miguel "Rich list" by Pablo

San Miguel's integrated marketing campaign has been created in partnership with the Discovery Channel and features men and women sharing their aspirational stories.

Turkey of the week: Nando's
Turkey of the week: Nando's "Looks posh" by 18 Feet & Rising

Brittaney Kiefer

Nando's spot to promote the new Fino Platter on its summer menu is one of the more obnoxious ads Brittaney Kiefer has seen in a while.

Also in the news

LMFM co-founder Ball steps down from M&C Saatchi role
LMFM co-founder Ball steps down from M&C Saatchi role

Kate Magee

One of M&C Saatchi's most senior creatives, Sam Ball, is leaving the shop.

Code of practice could ensure fair pitches, hears agency/brand debate
Code of practice could ensure fair pitches, hears agency/brand debate

Omar Oakes

Brands should adhere to a code of practice to ensure fair processes when being pitched to by ad agencies, it was suggested at a lively agency vs brands debate at Oystercatchers last night.

The stars of tomorrow need nurturing today
The stars of tomorrow need nurturing today

Maisie McCabe

We must give the next generation the support and guidance they need if we want them to bring something fresh to the table like Grey's breakaway trio.

Watch: San Miguel creates 'life-rich' list, inspiring humans in integrated campaign
Watch: San Miguel creates 'life-rich' list, inspiring humans in integrated campaign

Sam Burne James

Beer brand San Miguel has launched an integrated marketing campaign in partnership with the Discovery Channel, compiling a list of 20 men and women around the globe with aspirational stories.

Media buyers no longer most profitable marcoms sector
Media buyers no longer most profitable marcoms sector

Omar Oakes

Media buyers are no longer generating the biggest profit margins in the marcoms sectors due to a long-term squeeze, according to new research from Kingston Smith.

3 great ads I had nothing to do with: Chaka Sobhani on Levi's, Volkswagen and Three
Promoted
3 great ads I had nothing to do with: Chaka Sobhani on Levi's, Volkswagen and Three

Thinkbox

Chaka Sobhani, chief creative officer at Leo Burnett, reveals three great ads she admires but had nothing to do with.

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