Why Burberry's new boss shouldn't chase short-term growth + latest from Pokémon Go, Tesco, Walmart, Publicis, BT and Barclaycard

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Campaign: Brands July 13, 2016

Brand news and analysis, powered by Marketing Latest Why Burberry's new boss shouldn't chase short-term growth Daniel Williams Burberry's growth problems in relation to other luxury brands are more an issue of perception than reality, writes Daniel Williams, a luxury and lifestyle planner at Leo Burnett London. New Burberry chief faces challenges as sales fall Shona Ghosh Burberry has reported a decline in like-for-like sales and a "challenging retail environment", shortly after announcing a management reshuffle which sees current boss Christopher Bailey step back. Tesco follows Waitrose and Sainsbury's by no longer selling eggs from caged hens Simon Gwynn Tesco has said it will stop selling eggs from caged hens by 2025, in what could be a landmark moment in shifting attitudes to farm animal welfare. Anti-junk food marketing campaigners 'thank' CAP for keeping Tony the Tiger in work Omar Oakes Tony the Tiger and the Coco Pops monkey are among the brand foods characters that have "thanked" regulators for keeping them in their jobs in an ironic protest. Break down those silos and soon you'll be able to own a single customer experience Nicholas Moore Silos in organisations have long been a significant barrier to marketers and their ability to deliver smooth and seamless customer experiences, writes Experian's Nicholas Moore. Walmart and Publicis Groupe forge strategic relationship in surprise deal Douglas Quenqua Months after losing the retailer's media business, the holding company has nabbed Walmart's US creative and in-store duties How brands are using the Pokémon Go craze to 'catch 'em all' Diana Bradley While brands use Pokémon Go to lure consumers, police departments and universities across the nation are tweeting out PSAs concerning the distracting new game Pokemon Go will feature sponsored locations for retailers Shona Ghosh Pokemon Go's developer, Niantic, has confirmed that it will feature sponsored locations in future, as brands and retailers try and cash in on the game's growing popularity. British Pokemon Go fans fooled by copycat apps Shona Ghosh Apple has taken down several apps masquerading as Pokemon Go in the UK, the mobile game which is hugely popular in the US, Australia and New Zealand but yet to arrive in Europe. Gravity Road creates football trick shot contest between Ronaldo and Neymar for PokerStars Simon Gwynn Gravity Road has revealed itself as the creative force behind a battle of ball skills between two Brazilian footballers that has played out on social media since mid-June. Barclaycard shopping campaign confirms Brits love junk food Simon Gwynn Barclaycard has released the results of its Great British Shopping Showdown campaign, which aimed to discover the definitive British shopping basket - and it appears we are a nation that cares little about anything other than food. BT hands EE customers six months' free access to BT Sport Shona Ghosh BT has launched its first cross-brand marketing effort by offering EE customers six months of BT Sport for free. Promoted App users don't just come back... Todd Grennan, Appboy ... You need to nudge them. Without a plan, only one in four new app users return to your app the day after first use Promoted Engage and retain: how do you communicate with your customers? Brand Republic Insight & Pure360 Tell us your thoughts for a chance to win an Apple watch Campaign Jobs Head of Digital Competitive + package Nigel Wright Recruitment, West Midlands Senior Agency Account Director - Leading Programmatic Platform £50000 - £60000 per annum + uncapped bonus Ultimate Asset, London Senior Marketing Executive Competitive+ Benefits eFinancialCareers Ltd, Shoreditch, London Digital Marketing Manager £40K - £45k Bouncepad, London (Central), London (Greater) Marketing Tech Project Operations Manager Competitive The Economist, London (Central), London (Greater) Content Development Manager competitive salary plus 25% cash and benefit funding programme Royal Bank of Scotland, Manchester, Greater Manchester Global Brand Manager up to £40,000 Pangaea Laboratories Ltd, Elstree, Borehamwood Insight Executive (fixed term appointment, 12 months) £36,148 - £42,654 Home Office, London PR SENIOR ACCOUNT MANAGER (SAM) One of the best packages available!! Sleek Talent, London (Central), London (Greater) Marketing Executive – Affiliates and Partnerships Competitive Findmypast, London (Central), London (Greater)

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