| |
| |
|
| This is the age of the audience Zaid Al-Zaidy We are now in the age of the audience - where, for the first time, the people we are trying to reach are in the driving seat. We'd better know how to be welcome passengers. | |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| Idea planners own the future Jon Forsyth The new generation of 'idea planners' not only embrace traditional account and comms planning but are broadly skilled in analysis, culture, media and technology, with good intuition. | |
| |
| |
| |
| |
| |
| |
| |
| |
| |
| Creating culture without breaking the bank Martha Hiefield and Diane Holland Possible's global chief talent officer and global chief financial officer share their tips on how to create agency culture and increase profitability | |
| |
| |
| |
| Cannes Lions... does it need a new blueprint? Gareth Moss, The Blueprint As the dust settles on the creative festival that we know as the Cannes Lions, The Blueprint editorial team caught up with some of their favourite friends and colleagues. | |
| |
| |
| |
|
| |
| |
| |
| |
| Sky "Mini Team Sky" by One Green Bean Sky has launched Mini Team Sky, a short film series that stars mini versions of cyclists Chris Froome, Geraint Thomas and Ian Stannard take on a string of Tour de France challenges. | |
| |
| |
| |
|
| Sky and BT up the ante as TV football costs soar Gideon Spanier The broadcasters, which share Premier League rights, are finding fresh ways to retain existing customers and attract new ones as they battle to become the dominant football voice on TV. | |
| |
| |
| |
| 'We are at peak marketing' Staff Digital spend is breaking all records, meaning your brand needs to be better to stand out. That's where 'programmable' marketing comes in, a subject at the heart of AppNexus' recent forum in London | |
| |
No comments:
Post a Comment