Amazon's personalised video experiment, MuslimGirl founder on smashing stereotypes, Top social media accounts among millennials

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Campaign: Brands July 19, 2016

Brand news and analysis, powered by Marketing Latest What brands can learn from Amazon's personalised video experiment Shona Ghosh Amazon is trialling dynamic video ads, using browsing data to decide what creative to show prospective shoppers on the fly. Behind the veil: MuslimGirl's founder is out to smash stereotypes Shona Ghosh Amani Al-Khatahtbeh, the 24-year-old founder of MuslimGirl.net, talks to Shona Ghosh about tackling stereotypes, her views on Donald Trump and the demands of being a successful entrepreneur. Money-saving and travel top millennials' favourite social media accounts Susan Billinge Money-saving and travel came top in a poll that asked younger Brits what type of account they are most likely to follow on social. Could Nestlé be the brand to finally take health claims literally? Helen Edwards Nestlé is turning its attention to the health-food space with conviction. :-) or :-(? How brands used #WorldEmojiDay to promote their messages John Harrington How did brands, organisations and campaigners latch on to World Emoji Day on Sunday? We pick out some interesting examples Digital transformation isn't about tech - it's about people David Ellis Every business on the planet is engaging in digital transformation but most are finding change difficult, writes David Ellis, the founder and managing director of Station10. Promoted The Great Outdoors: Victoria Buchanan, joint ECD of Tribal Worldwide Ocean Campaign and DOOH specialists, Ocean, talk to top creatives about the creative power and potential of digital out-of-home - from London and Cannes Promoted 'Habits, interests and pursuits'...what we want to know from data Staff We ask industry experts if data could tell you anything about a consumer, what would you want to know? Campaign Jobs Client Service Director £70000 - £80000 per annum The Great & The Good, London Head of Digital - DIGITAL / SEO AGENCY £70-75k (negotiable) plus benefits The Jefferson Group, London (Central), London (Greater) Head of Planning Competitive BBC, London (Central), London (Greater) Digital Content Executive Competitive Association of British Insurers, London (Central), London (Greater) Senior Marketing Executive Competitive+ Benefits eFinancialCareers Ltd, Shoreditch, London head of planning | marketing Competitive wagamama, London (Central), London (Greater) Digital Marketing Manager £40K - £45k Bouncepad, London (Central), London (Greater) Marketing Tech Project Operations Manager Competitive The Economist, London (Central), London (Greater) Content Development Manager competitive salary plus 25% cash and benefit funding programme Royal Bank of Scotland, Manchester, Greater Manchester Global Brand Manager up to £40,000 Pangaea Laboratories Ltd, Elstree, Borehamwood

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