Paddy Power mocks Russian athletes, Brexit could devalue British brands, Bleak summer for supermarkets

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Campaign: Brands July 26, 2016

Brand news and analysis, powered by Marketing Latest Paddy Power says 'Urine luck' with money back campaign on a Russian win Shona Ghosh Paddy Power has continued its campaign of mockery against Russian athletes competing in the 2016 Olympic Games, this time offering money back if a Russian beats a British or Irish competitor. How Brexit could lead to devalued British brands Helen Edwards If the perception of Britain morphs into something undesirable post-Brexit, brands that trade on its cultural codes and cues will suffer. Bleak early summer leads to sharpest fall in supermarket sales for two years Simon Gwynn The drizzly start to Britain's summer hit supermarket sales where it hurts, the latest data from Nielsen shows. Up for a brand orgy that will take your agency/client relationship to the next level? Al Moseley Gladiatorial combat is not the best way for marketers and agencies to engage, writes Al Moseley, the president and chief creative officer at 180 Amsterdam. 'We own the political market', says MessageSpace co-founder Jag Singh Matthew Chapman Matthew Chapman meets Jag Singh, who gives brands cheap access to the 'Jeremy Clarkson audience' through an influential blogging network. Apple, Microsoft, Samsung top FutureBrand ranking Shona Ghosh Tech giants continue to top brand rankings across the board, with most performing better than classic brands Coke, Nike and Nestlé. The woeful tales of BHS and Sports Direct expose retail's ruthless side Nick Gray When your management style, business model or working practices are held up for scrutiny by the House of Commons you know something's not quite right, writes Nick Gray, managing director at retail marketing agency Live & Breathe. Ex-Coke European marketing chief reveals branding secrets in new book Shona Ghosh Coke's former vice president for marketing in Europe, Javier Sanchez Lamelas, has written a book on branding after leaving the drinks giant. Marketers' Toolkit: brand-building lessons from Airbnb, Coca-Cola, Carling, Barclaycard and more Staff Introducing the Marketers' Toolkit, Campaign's new, regular round-up of how marketers at leading brands are tackling business challenges. Openreach must be 'distinct' company within BT, says watchdog Shona Ghosh BT has avoided a full break-up with Openreach, its wholesale network, after an Ofcom review into the UK's broadband. It's not just creatives who need to ditch the stereotypes Rob Bassett It's great that we're battling the stereotypes in ads, but we won't win the war until brands apply the same logic to targeting, says Rob Bassett, the head of UK and EU multinational advertising at eBay. There's no such thing as a strong brand story without a strong team Lionel Benbassat Lionel Benbassat, head of marketing and brand at Eurostar, searches for diversity of experience and personalities to build his dream team. IAB Digital Upfronts returns for third year Staff Some of the world's biggest media owners will feature at the Internet Advertising Bureau UK's Digital Upfronts, which returns for a third year in October. Promoted Brands on film: How product placement has come of age Staff The first of three #BENtalks films from Campaign and Branded Entertainment Network Promoted Three ways to make your digital marketing nimble How Blue State Digital are helping to make Lloyds Banking Group's digital strategy more useful and human through testing and learning Campaign Jobs Senior Planner £50-65k Direct Recruitment- Planning, London (Central), London (Greater) Senior Front End Developer £40000 - £50000 per annum createselect, London / Surrey Marketing Manager Competitive Nike, London (Central), London (Greater) Trustees Volunteer Barnardo's, London (Central), London (Greater) Head of External Relations £52,000 per annum Prostate Cancer, London (Central), London (Greater) Marketing Tech Operations Manager Competitive The Economist, London (Central), London (Greater) Digital Marketing Manager £40K - £45k Bouncepad, London (Central), London (Greater) Account Director £38-42k + share options, pension and benefits Stellar, London (Central), London (Greater) Head of Planning Competitive BBC, London (Central), London (Greater) Digital Content Executive Competitive Association of British Insurers, London (Central), London (Greater)

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