Pokémon Go explained for marketers, The 25-year-old behind Vote Leave's ads, How Grey's 'I Sea' app came undone

View in web browser | Add to safe senders list

Campaign Sunday Supplement July 17, 2016

In-depth reads from across Campaign, covering brands, agencies and media Pokémon Go explained for marketers Shona Ghosh Pokémon Go has just been released in the UK, after generating huge hype in its launch markets of the US, New Zealand and Australia. Watch Campaign's technology editor Shona Ghosh find out why the game is so compelling. The 25-year-old behind Vote Leave's ads Maisie McCabe While the politicians campaigning to keep the UK in the EU toured Soho to consult with some of the best minds the ad industry has to offer, the Leave ads were developed by a 25-year-old with a shoestring team. Pokémon Go shows potential of augmented reality for marketers Shona Ghosh Pokémon Go is the first augmented-reality game to go mainstream, despite the technology being around for more than a decade. Make no mistake, the vote for Brexit is a vote against digital Andy Pemberton Digital disruption has created big winners but, for most people, it has made the world a scary place. How Grey Group's 'I Sea' app came undone Shona Ghosh Grey for Good has returned the bronze Lion it won at Cannes for its refugee-spotting app I Sea, while insisting it did nothing wrong. Could greater transparency help avoid such situations? Usain Bolt: BBH goes back to track star's roots for Virgin Media campaign Nick Gill and Davud Karbassioun For the new Virgin Media campaign, Nick Gill and Davud Karbassioun flew to Jamaica to film the athlete of our generation - ten seconds at a time. Young leader of Dentsu Aegis' new venture aims to cause the 'good kind' of trouble Gurjit Degun Lewie Allen, the youthful head of Dentsu Aegis Network's digital agency Fortysix, may be new to the industry but he believes his original approach will prove the power of diversity. What Pokémon can teach us Claire Beale A week ago, chances are you'd never heard of Pokémon Go. Now, as I'm writing, it's poised to have more users than ten-year-old Twitter; by the time you read this, it almost certainly will have. Lessons to be learned from the Brexit ad war Maisie McCabe The failure of heavyweight agencies to influence the European Union vote shows that perhaps political advertising remains a forgotten art, after all. A view from Dave Trott: Not everything is FMCG Dave Trott Sociologists have taken over advertising. Promoted Great minds don't always think alike: win a £150k campaign Staff Take Immediate's challenge, be crowned Great Minds 2016 and win a campaign for your client worth £150k Campaign Jobs Creative Services Director Negotiable Signal Group, Edinburgh, City of Edinburgh Sales Account Director - client direct, digital - £55k + £50000 - £55000 per annum + bonus Ultimate Asset, London, West End Media Planning Director - Independent Media Agency £38000 - £45000 per annum + Great Agency Benefits Ultimate Asset, London ACCOUNT MANAGER– Telecoms and Retail – South West London agency – c. £30k c. £30k Judi Patton, London (Central), London (Greater) Business Innovation Director Up to £70k + Benefits DOE Mavis Recruitment, London (Central), London (Greater) ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER - Creative agency - London dependent on experience Judi Patton, London (East), London (Greater) Corporate communications content manager Competitive+ Benefits rb ( Reckitt Benckiser ), Slough Head of Planning Competitive BBC, London (Central), London (Greater) Digital Content Executive Competitive Association of British Insurers, London (Central), London (Greater) Picture Editor - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000