Pixar's lessons for marketers, Why Pokémon Go is a hit with gamers, Tesco, BBC, Palmolive

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Campaign: Brands July 18, 2016

Brand news and analysis, powered by Marketing Latest Pixar inside out: Lessons from the storytelling masters Kate Magee What can our industry learn from the Disney-owned animation studio, which is known for its storytelling power? Pixar's 'king of gags' offers five secrets to the company's success. Podcast: Storytelling tips from Pixar's story chief and the National Theatre Shona Ghosh Not all products need to be sold through a story, and not all brands deserve to have their story told. How Pokémon Go's game mechanics are set up to be a hit Mark Caswell-Daniels and Chapman Lee SapientNitro's Mark Caswell-Daniels and Chapman Lee pull apart Pokémon Go to find out why it's such a hit with gamers. Mixed reality is making the mundane magical Jeremy Ettinghausen The creative community is all giddy about the possibilities of virtual reality, but mixed reality, which brings holographic images to the real world, might be the smarter bet, BBH London's Jeremy Ettinghausen writes. Palmolive and Gett first to launch sponsored filters on hot photo app Prisma Shona Ghosh Palmolive and taxi app Gett are the first brands to sponsor a rising new photography app, Prisma, which uses filters to turn photos into 'art'. Tesco's 'fake farm' brands referred to trading standards Shona Ghosh The National Farmers' Union (NFU) will challenge supermarkets over their use of 'fake' farm brands, claiming the practice confuses consumers. Why we need to ditch the phrase 'non-working marketing spend' Richard Huntington Not every brand is being fuelled by a killer idea paid for by "non-working marketing spend", but the point is that every brand should be, writes Richard Huntington, the chief strategy officer at Saatchi & Saatchi London. BBC reshuffle leaves marketers excluded from leadership team Shona Ghosh A BBC shake-up means the broadcaster's chief marketing officer, Philip Almond, no longer has a place on its executive team. The impact of Brexit on Brand Britain Rana Brightman Brand Britain has long been a debated subject, writes Rana Brightman, strategy director at Siegel+Gale. What does it mean to be British? What defines our national identity? Hancock replaces Vaizey as culture minister Omar Oakes Ed Vaizey has stepped down as the government's minister for culture after six years in the role. Outdoor ads urge public to find the vegan inside themselves Simon Gwynn An outdoor campaign encouraging consumers to ditch animal products with hard-hitting messages has gone live in the North East, with a national rollout beginning in the next few weeks. Review recap: Johnson's Baby, Magic, Fiat Staff Creative accounts for Johnson's Baby, Magic and Lastminute.com are being reviewed, plus accounts up for grabs in CRM and media. Promoted The Thinkboxes: May/June shortlist Thinkbox Which TV adverts made the shortlist this month? Promoted Why location is as important as the message in mobile marketing Stephen Graves Mobile marketing is changing the way that brands interact with customers - with location adding a new layer of context and insight to brand messages Campaign Jobs Head of Digital Competitive + package Nigel Wright Recruitment, West Midlands Senior Agency Account Director - Leading Programmatic Platform £50000 - £60000 per annum + uncapped bonus Ultimate Asset, London Head of Planning Competitive BBC, London (Central), London (Greater) Digital Content Executive Competitive Association of British Insurers, London (Central), London (Greater) Senior Marketing Executive Competitive+ Benefits eFinancialCareers Ltd, Shoreditch, London head of planning | marketing Competitive wagamama, London (Central), London (Greater) Digital Marketing Manager £40K - £45k Bouncepad, London (Central), London (Greater) Marketing Tech Project Operations Manager Competitive The Economist, London (Central), London (Greater) Content Development Manager competitive salary plus 25% cash and benefit funding programme Royal Bank of Scotland, Manchester, Greater Manchester Global Brand Manager up to £40,000 Pangaea Laboratories Ltd, Elstree, Borehamwood

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