Lessons from the planning pioneers, Havas UK hit by Brexit, What an agency learnt after paying for Pokémon Go 'lures'

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Campaign: Agencies July 22, 2016

Latest Magic met logic in the golden age of planning Tracey Follows and John Griffiths At a time when connecting with the consumer has never been more challenging for brands, a new book by Tracey Follows and John Griffiths recalls how the planning pioneers did it first. Havas to launch third media network FullSix Media Gurjit Degun Havas has launched its third media network, FullSix Media, which will incorporate the Forward Media network, which serves the Telefónica account. What agency Huge learnt after paying for Pokémon Go 'lures' Shona Ghosh A US branch of digital agency Huge jumped early on the Pokémon Go bandwagon and saw a big sales uplift in its cafe as a result. Havas UK hit by Brexit Gurjit Degun Havas' UK revenue growth in the first six months of 2016 was hit by marketers holding back spend in the run up to the European Union referendum. Somethin' Else picks up Hyundai Mercury Prize brief Gurjit Degun The BPI has appointed Somethin' Else to handle social media strategy and content for the Hyundai Mercury Prize following a competitive pitch process. Channel 4's "Meet the superhumans" is a joyous ride from the first frame Unruly Social video expert Unruly reviews "Meet the superhumans", the latest viral video by 4Creative. 'Nursery crimes': One ECD's quest to stop child sexual abuse in Malaysia Emily Tan Painful personal experience pushed NagaDDB's ECD, Alvin Teoh, to create a powerful campaign against paedophilia. The secret work weapon of Droga5's Kolbusz David Kolbusz The chief creative officer at Droga5 London has a secret work weapon: coffee. Lots and lots of it. IPG organic revenue up 3.7% in Q2 Omar Oakes Interpublic Group has posted a 3.7% year-on-year increase in organic revenue for the second quarter of the year. Using every trick in the book just to be remembered Justin Clouder Cute kids and cuddly creatures were among the devices used to make 30 expensive seconds worthwhile. On the Campaign couch: How can I show my brand is 'doing good'? Jeremy Bullmore Don't ruin your brand's good work by telling the world how wonderful, generous, philanthropic you've been. Let it speak for itself, because it will. Promoted Big canvas, big impact Staff Successful creative is about instantly making a big impact - getting the audience to buy, donate, visit... or even check their breasts. That's what makes The Ultimate Canvas The Work Sky "David Beckham" by Brothers and Sisters David Beckham stars in Sky Sports' ad to promote the channel's Premier League coverage. Just for Kids "#NoChildinCells" by Adjust Your Set The "#NoChildinCells" awareness campaign commemorates Just for Kids' tenth anniversary and highlights some of the issues around youth law. Lovehoney "Bunnies" by Brave Lovehoney is Britain's biggest online sex toy retailer. Promoted 'We are at peak marketing' Staff Digital spend is breaking all records, meaning your brand needs to be better to stand out. That's where 'programmable' marketing comes in, a subject at the heart of AppNexus' recent forum in London Campaign Jobs Digital Designer - creative agency £30-38k plus benefits The Jefferson Group, South West London / Surrey borders Corporate communications content manager Competitive+ Benefits rb ( Reckitt Benckiser ), Slough Creative Design Manager £45k to £50k eFinancialCareers Ltd, London (Central), London (Greater) Creative - Theme Parks Competitive Merlin, Acton, London Packaging Manager up to £38,000 Pangaea Laboratories Ltd, Elstree, Borehamwood Senior Project Manager Competitive Salary HOWOCO, London Graphic Designers Competitive Atkins, Birmingham, London, Epsom and Glasgow offices. Junior Designer £25-£28K World Skills UK, London Global Design Manager – Seasonal & Gifting £44-55k pa + 12% bonus and excellent benefits package Mars Chocolate UK, Slough, Berkshire Creative Services Director Negotiable Signal Group, Edinburgh, City of Edinburgh

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