Tuesday, 19 July 2016

Netflix shares plunge, Channel 4 launches PhD, GSK Consumer Healthcare updates agency roster

Campaign Breakfast Briefing

Campaign Breakfast Briefing
July 19, 2016

Latest

Netflix shares plunge after subscriber numbers fail to meet expectations
Netflix shares plunge after subscriber numbers fail to meet expectations

Simon Gwynn

Netflix undershot expectations last quarter, adding only 1.7m new subscribers globally, against a predicted 2.5m, which took the total to 83m.

GSK Consumer Healthcare updates global roster with nine agencies in
GSK Consumer Healthcare updates global roster with nine agencies in

Simon Gwynn

GlaxoSmithKline Consumer Healthcare has consolidated its roster of global agencies, following a review.

Channel 4 launches TV and advertising research PhD with Durham University
Channel 4 launches TV and advertising research PhD with Durham University

Omar Oakes

Channel 4 has teamed up with Durham University's psychology department to launch a PhD course in the behaviour of television watching and advertising.

ANA: To end rebates, marketers must seize control of media agency relationships
ANA: To end rebates, marketers must seize control of media agency relationships

Douglas Quenqua

New guidelines urge creation of Chief Media Officer role to oversee agencies, and include template for airtight contract

Hare jumps into global marketing role at Optimedia Blue 449
Hare jumps into global marketing role at Optimedia Blue 449

Gideon Spanier

Optimedia Blue 449 has promoted one of its founding employees, Nicki Hare, to global head of marketing and culture as part of its drive to become an international network.

How Brand Commerce can save the high street
Promoted
How Brand Commerce can save the high street

eCommera

The British high street has lost a few big retail names in recent years. How can brands compete in the age of Brand Commerce?

Cannes Lions... does it need a new blueprint?
Promoted
Cannes Lions... does it need a new blueprint?

Gareth Moss, The Blueprint

As the dust settles on the creative festival that we know as the Cannes Lions, The Blueprint editorial team caught up with some of their favourite friends and colleagues.

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