The ad industry needs more Simon Cowells; Coke launches biggest product campaign in a decade for Coca-Cola Zero Sugar

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Campaign 18:05 July 05, 2016

The five things you need to know today Most read The ad industry needs more Simon Cowells Russell Ramsey Our industry used to be full of people who had an instinct, who just knew, writes Russell Ramsey. Tech Why Manchester City is diving into wearables, VR and bots Shona Ghosh Leicester's Premier League-winning performance last season may have taken some of the sheen off Manchester City, but the club remains one of the most innovative in the Premier League. Advertising Coke launches biggest product campaign in a decade for Coca-Cola Zero Sugar Simon Gwynn Coca-Cola has launched its biggest new product campaign in ten years as new sugar free variant Coca-Cola Zero Sugar hits shelves. Marketing Airbnb's Jonathan Mildenhall: The man redefining 'all-inclusive' travel Sandra Halliday Diversity is more than just a box-ticking exercise for Airbnb CMO Jonathan Mildenhall, who lives it, loves it and shares his inclusive approach with the world. Media Havas Media scoops Swarovski's global media account in 35 countries Gideon Spanier The US, China and the UK lead the jeweler's markets Also in the news Brexit: It's the genes that won it The Stronger In campaign should have presented a vote to Leave as imposing a disadvantage on your genetic offspring, says the president of The Engine Group. Spice Girls spoofed in Project Everyone campaign for women's rights To mark the 20th anniversary of the release of the Spice Girls' debut single Wannabe, the Richard Curtis-backed initiative Project Everyone has created a remake of the video, called #WhatIReallyWant. How to recruit vlogger/influencers on a budget Companies with small budgets can find the next wave of influencers building online followers relevant to their brand from social sites still in their infancy. Promoted Single customer view: big challenge, big reward What's holding you back from realising the maximum value from your customer data? Promoted Cannes Lions... does it need a new blueprint? Gareth Moss, The Blueprint As the dust settles on the creative festival that we know as the Cannes Lions, The Blueprint editorial team caught up with some of their favourite friends and colleagues. Campaign Jobs Social Manager - Creative/Content Marketing Agency! £30k + BONUS!! Dot-Gap, London (Central) Associate Director | Technology & Media | Market Research £50000 - £65000 per annum Hasson Associates, London Agency Account Director - programmatic & native - £STRONG! £60000 - £80000 per annum + bonus + benefits Ultimate Asset, London, West End Customer Acquisition Manager £65,000 per annum Ball & Hoolahan, London Senior Recruitment & Talent Manager £50000 - £60000 per annum + benefits The Great & The Good, London Packaging Manager up to £38,000 Pangaea Laboratories Ltd, Elstree, Borehamwood Arenas Marketing Account Manager (MAT Cover) £28,000 p.a The NEC (National Exhibition Centre, Birmingham), Birmingham, West Midlands Creative Design Manager £45k to £50k eFinancialCareers Ltd, London (Central), London (Greater) Senior Marketing Executive Competitive+ Benefits eFinancialCareers Ltd, Shoreditch, London Legal Information Assistant/Administrator Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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