NFU challenges Tesco farm brands, Vaizey exits as culture minister, BBC, RB, Pokémon Go

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Campaign Breakfast Briefing July 18, 2016

Latest Tesco's 'fake farm' brands referred to trading standards Shona Ghosh The National Farmers' Union (NFU) will challenge supermarkets over their use of 'fake' farm brands, claiming the practice confuses consumers. Hancock replaces Vaizey as culture minister Omar Oakes Ed Vaizey has stepped down as the government's minister for culture after six years in the role. Government denies plans to crack down on junk food marketing have been scrapped Simon Gwynn The government has denied reports that it is preparing to water down plans to tackle junk food marketing in its long-awaited childhood obesity strategy, expected to be published next week. BBC reshuffle leaves marketers excluded from leadership team Shona Ghosh A BBC shake-up means the broadcaster's chief marketing officer, Philip Almond, no longer has a place on its executive team. McCann wins global ad account for RB cleaning brand Dettol Simon Gwynn FMCG giant RB has appointed McCann Worldgroup to handle its cleaning brands Dettol and Lysol worldwide - while incumbent Havas Worldwide has been handed a new strategic role. How Pokémon Go's game mechanics are set up to be a hit Mark Caswell-Daniels and Chapman Lee SapientNitro's Mark Caswell-Daniels and Chapman Lee pull apart Pokémon Go to find out why it's such a hit with gamers. Creature 'saddened' by closure of Seattle namesake Omar Oakes Creature London has said the closure of its former sister shop in Seattle will have "no impact whatsoever" on the UK business. Outdoor ads urge public to find the vegan inside themselves Simon Gwynn An outdoor campaign encouraging consumers to ditch animal products with hard-hitting messages has gone live in the North East, with a national rollout beginning in the next few weeks. Review recap: Johnson's Baby, Magic, Fiat Staff Creative accounts for Johnson's Baby, Magic and Lastminute.com are being reviewed, plus accounts up for grabs in CRM and media. Promoted "We'll be one of the first brands to jump in": Airbnb on VR Adland's big brains discuss the latest developments in technology, from virtual reality to big data Promoted Great minds don't always think alike: win a £150k campaign Staff Take Immediate's challenge, be crowned Great Minds 2016 and win a campaign for your client worth £150k Campaign Jobs Creative Services Director Negotiable Signal Group, Edinburgh, City of Edinburgh Sales Account Director - client direct, digital - £55k + £50000 - £55000 per annum + bonus Ultimate Asset, London, West End Media Planning Director - Independent Media Agency £38000 - £45000 per annum + Great Agency Benefits Ultimate Asset, London ACCOUNT MANAGER– Telecoms and Retail – South West London agency – c. £30k c. £30k Judi Patton, London (Central), London (Greater) Business Innovation Director Up to £70k + Benefits DOE Mavis Recruitment, London (Central), London (Greater) ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER - Creative agency - London dependent on experience Judi Patton, London (East), London (Greater) Corporate communications content manager Competitive+ Benefits rb ( Reckitt Benckiser ), Slough Head of Planning Competitive BBC, London (Central), London (Greater) Digital Content Executive Competitive Association of British Insurers, London (Central), London (Greater) Picture Editor - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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