Snapchat buys Bitmoji, Amazon to start Uber-style gigs, Microsoft earnings beat expectations

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Campaign Breakfast Briefing July 20, 2016

Latest Bitmoji acquisition hands Snapchat payment info, skin colour and body type Shona Ghosh Snapchat has bought the developer behind Bitmoji, a popular app which allows users to create cartoon versions of themselves. Amazon to start employing UK delivery drivers on an Uber-style 'gig' basis Simon Gwynn Amazon will start using part-time drivers to fulfil deliveries in the UK, in a move that will see it playing in a similar area to Uber. Microsoft revenues beat expectations as Cloud has a silver lining Simon Gwynn Microsoft surpassed revenue and profit expectations in its fourth quarter, quelling concerns about its shift towards cloud-based software. Kellogg's ad banned for misplaced health claims for Special K Simon Gwynn Kellogg's has been rapped by the Advertising Standards Authority after the watchdog ruled that a TV ad and brand website for Special K were in breach of the rules on making health claims. JWT London to use 'blind recruitment' for entry-level hires Omar Oakes J Walter Thompson London has pledged to use a "blind recruitment" approach in its next round of hiring at entry level as the WPP agency seeks to improve its diversity. YouTube and Netflix more important to millennials than Cadbury or Ben & Jerry's Shona Ghosh Netflix and chilling is a more popular pastime than snacking, if new YouGov data is anything to go by. Carlsberg sales plummet after Tesco snub Simon Gwynn Supermarket sales of Carlsberg have plummeted by a fifth in the last year, data shows, after Tesco stopped selling the lager last autumn. IAB UK chief Guy Phillipson to step down Simon Gwynn Guy Phillipson, the chief executive of the UK's Internet Advertising Bureau, will step down in January after 12 years in the role. Promoted Three ways to make your digital marketing nimble How Blue State Digital are helping to make Lloyds Banking Group's digital strategy more useful and human through testing and learning Promoted App users don't just come back... Todd Grennan, Appboy ... You need to nudge them. Without a plan, only one in four new app users return to your app the day after first use Campaign Jobs Marketing Tech Project Operations Manager Competitive The Economist, London (Central), London (Greater) New Business Assistant Competitive - Entry Level ITN, London (Central), London (Greater) Head of PR– Fashion £Highly Competitive Success Appointments, London Creative - Theme Parks Competitive Merlin, Acton, London Ecommerce Director £60k - £85k + Bonus + Stock Ultimate Asset, London (Greater) Senior Planner £70000 - £75000 per annum + excellent benefits The Great & The Good, London Account Director £38-42k + share options, pension and benefits Stellar, London (Central), London (Greater) Corporate communications content manager Competitive+ Benefits rb ( Reckitt Benckiser ), Slough Head of Planning Competitive BBC, London (Central), London (Greater) Digital Content Executive Competitive Association of British Insurers, London (Central), London (Greater)

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