How Pokémon Go took off, Burberry's shakeup, Google's beacon tech promotes BFG remake

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Campaign: Brands July 16, 2016

Brand news and analysis, powered by Marketing Most read Pokemon Go will feature sponsored locations for retailers Shona Ghosh Pokemon Go's developer, Niantic, has confirmed that it will feature sponsored locations in future, as brands and retailers try and cash in on the game's growing popularity. Google beacon technology helps bring The BFG's dream jars to life Shona Ghosh Entertainment One has become the first company to make commercial use of Nearby Notifications, Google's beacon tech, to promote the upcoming remake of The BFG. How has Pokemon Go become so successful so quickly? Adam Vine Pokémon Go has achieved almost as many users as Uber in a week by giving gamers what they want, writes Omnicom Media Group's Adam Vine. Sadiq Khan urges creative community to submit ideas for #LondonIsOpen drive John Harrington London Mayor Sadiq Khan is urging the capital's creative community to help amplify the message that post-Brexit London is open for business. 'The superhumans' return in Channel 4's Paralympic sequel Maisie McCabe Channel 4 is launching a follow-up to its Cannes Grand Prix-winning "Meet the superhumans" campaign for the 2012 Paralympic Games with an ad featuring 120 people with disabilities. Burberry replaces Bailey as CEO in wider shakeup Shona Ghosh Burberry has replaced Christopher Bailey as chief executive in a wider management-level shakeup to try and reverse its declining fortunes. Gravity Road creates football trick shot contest between Ronaldo and Neymar for PokerStars Simon Gwynn Gravity Road has revealed itself as the creative force behind a battle of ball skills between two Brazilian footballers that has played out on social media since mid-June. McDonald's might be Pokémon Go's first sponsor - but not in the UK Shona Ghosh Pokémon Go has promised sponsored locations in future, and it appears McDonald's may be the first brand to sign up - at least in the US. Brands won't stop ringing the man who invested in Pokémon Go's developer Shona Ghosh David Jones hasn't lacked for attention as the ex-chief executive of Havas and founder of the first brand tech venture You & Mr Jones. Sponsor Nike congratulates Portugal on shock Euro 2016 triumph Simon Gwynn Nike sent congratulations to Portugal as Cristiano Ronaldo and his teammates lifted the European Championship trophy last night - marking the first time the country has won a major tournament. Promoted The Thinkboxes: May/June shortlist Thinkbox Which TV adverts made the shortlist this month? Promoted Why location is as important as the message in mobile marketing Stephen Graves Mobile marketing is changing the way that brands interact with customers - with location adding a new layer of context and insight to brand messages Campaign Jobs Head of Digital Competitive + package Nigel Wright Recruitment, West Midlands Senior Agency Account Director - Leading Programmatic Platform £50000 - £60000 per annum + uncapped bonus Ultimate Asset, London Head of Planning Competitive BBC, London (Central), London (Greater) Digital Content Executive Competitive Association of British Insurers, London (Central), London (Greater) Senior Marketing Executive Competitive+ Benefits eFinancialCareers Ltd, Shoreditch, London head of planning | marketing Competitive wagamama, London (Central), London (Greater) Digital Marketing Manager £40K - £45k Bouncepad, London (Central), London (Greater) Marketing Tech Project Operations Manager Competitive The Economist, London (Central), London (Greater) Content Development Manager competitive salary plus 25% cash and benefit funding programme Royal Bank of Scotland, Manchester, Greater Manchester Global Brand Manager up to £40,000 Pangaea Laboratories Ltd, Elstree, Borehamwood

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