Pokemon Go will feature sponsored locations; Cab Guru bids to be next big thing in getting Londoners home from the pub

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Campaign 18:05 July 13, 2016

The five things you need to know today Most read Pokemon Go will feature sponsored locations for retailers Shona Ghosh Pokemon Go's developer, Niantic, has confirmed that it will feature sponsored locations in future, as brands and retailers try and cash in on the game's growing popularity. Tech Cab Guru bids to be next big thing in getting Londoners home from the pub Simon Gwynn Taxi comparison app Cab Guru is the latest to make a grab for London's lucrative ride-provision market, launching an out of home campaign across the capital. Advertising Digital adspend highest in UK as Asia-Pacific overtakes North America Simon Gwynn Asia-Pacific will overtake North America as the world's biggest market for digital advertising spend for the first time this year, according to research and consulting company Strategy Analytics. Marketing Tesco follows Waitrose and Sainsbury's by no longer selling eggs from caged hens Simon Gwynn Tesco has said it will stop selling eggs from caged hens by 2025, in what could be a landmark moment in shifting attitudes to farm animal welfare. Media My Media Week: Stephen Hull, Huffington Post Hayley Hayes The Chilcot report is breaking, Shingy's in town, and mum's in the editor's chair... we join Stephen Hull, the editor-in-chief of Huffington Post UK, as the online title celebrates its fifth birthday. Also in the news Dentsu Aegis launches LGBT+ staff network in UK and Ireland Dentsu Aegis Network has today launched an LBGT+ employee network in the UK and Ireland, called &Proud. How has Pokemon Go become so successful so quickly? Pokémon Go has achieved almost as many users as Uber in a week by giving gamers what they want, writes Omnicom Media Group's Adam Vine. How The New European could succeed where The New Day failed The New European seems to run counter to intuition about launching a newspaper in the UK today. But that could be the secret to its success, says launch specialist Five by Five's creative director. Promoted "We'll be one of the first brands to jump in": Airbnb on VR Adland's big brains discuss the latest developments in technology, from virtual reality to big data Promoted Cannes Lions... does it need a new blueprint? Gareth Moss, The Blueprint As the dust settles on the creative festival that we know as the Cannes Lions, The Blueprint editorial team caught up with some of their favourite friends and colleagues. Campaign Jobs Creative Services Director Negotiable Signal Group, Edinburgh, City of Edinburgh Sales Account Director - client direct, digital - £55k + £50000 - £55000 per annum + bonus Ultimate Asset, London, West End Media Planning Director - Independent Media Agency £38000 - £45000 per annum + Great Agency Benefits Ultimate Asset, London ACCOUNT MANAGER– Telecoms and Retail – South West London agency – c. £30k c. £30k Judi Patton, London (Central), London (Greater) Business Innovation Director Up to £70k + Benefits DOE Mavis Recruitment, London (Central), London (Greater) ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER - Creative agency - London dependent on experience Judi Patton, London (East), London (Greater) Senior Marketing Executive Competitive+ Benefits eFinancialCareers Ltd, Shoreditch, London Creative Design Manager £45k to £50k eFinancialCareers Ltd, London (Central), London (Greater) Digital Marketing Manager £40K - £45k Bouncepad, London (Central), London (Greater) Marketing Tech Project Operations Manager Competitive The Economist, London (Central), London (Greater)

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