Monday 11 July 2016

Facebook apes Snapchat + latest from RKCR/Y&R, Nike, Euro 2016, Brexit, Andy Murray and Sky

Campaign: Brands

Campaign: Brands
July 11, 2016
Brand news and analysis, powered by Marketing

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Facebook apes Snapchat with self-deleting conversations on Messenger
Facebook apes Snapchat with self-deleting conversations on Messenger

Shona Ghosh

Facebook is borrowing more features from its cooler teen brother Snapchat, introducing disappearing messages to the Messenger app.

RKCR/Y&R campaign for BBC Olympics coverage suggests Bolt may be a cheetah
RKCR/Y&R campaign for BBC Olympics coverage suggests Bolt may be a cheetah

Simon Gwynn

The BBC has kicked off the campaign for its coverage of the Rio 2016 Olympic Games in August with a first ad from RKCR/Y&R, which aired off the back of Andy Murray's victory in the Wimbledon men's final yesterday.

Sponsor Nike congratulates Portugal on shock Euro 2016 triumph
Sponsor Nike congratulates Portugal on shock Euro 2016 triumph

Simon Gwynn

Nike sent congratulations to Portugal as Cristiano Ronaldo and his teammates lifted the European Championship trophy last night - marking the first time the country has won a major tournament.

Brands can help reorient consumers after Brexit, finds JWT research
Brands can help reorient consumers after Brexit, finds JWT research

Simon Gwynn

Brexit offers a huge opportunity for brands that are able to effectively help to explain the effect of the vote to consumers, research from J Walter Thompson Europe shows.

The straightforward case for creative brand building
The straightforward case for creative brand building

Laurence Green

At a time when business confidence is shaken and when Uber is describing advertising as a "necessary evil", it's crucial we remain steadfast in our role as agents of short and long-term value.

Make no mistake, the vote for Brexit is a vote against digital
Make no mistake, the vote for Brexit is a vote against digital

Andy Pemberton

Digital disruption has created big winners but, for most people, it has made the world a scary place.

Andy Murray feels weight of the nation's hopes in Standard Life series
Andy Murray feels weight of the nation's hopes in Standard Life series

Shona Ghosh

Andy Murray has appeared in a video series from sponsor Standard Life about the pressures of public expectation - just as he heads into the Wimbledon semi-finals against Tomas Berdych.

Marie Claire expands into beauty retail with Ocado deal
Marie Claire expands into beauty retail with Ocado deal

Shona Ghosh

Women's magazine Marie Claire is eyeing alternative revenue models, launching an online and physical beauty retail brand called Fabled.

Sky heralds robot-driven future by reducing humans in production
Sky heralds robot-driven future by reducing humans in production

Simon Gwynn

Sky is taking a major step towards the automated future of work in TV production by announcing 46 redundancies at Sky News and Sky Sports.

Compare this: Meerkats owner expected to be worth £2bn
Compare this: Meerkats owner expected to be worth £2bn

Simon Gwynn

The company that owns Comparethemarket.com, insurer BGL Group, is planning an initial public offering next year that could see it valued at as much as £2bn.

Cannes Lions... does it need a new blueprint?
Promoted
Cannes Lions... does it need a new blueprint?

Gareth Moss, The Blueprint

As the dust settles on the creative festival that we know as the Cannes Lions, The Blueprint editorial team caught up with some of their favourite friends and colleagues.

Why ad blockers are 'a wonderful thing'...
Promoted
Why ad blockers are 'a wonderful thing'...

We explore if an ad can ever be too relevant' - and why ad blockers may not be the enemy

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