Friday, 1 July 2016

Brooks on Sun's takeover of talkSPORT, News Corp attacks Facebook, Hearst to relaunch Elle UK

Campaign: Media

Campaign: Media
July 01, 2016
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Brooks: Sun takeover of talkSPORT will be strong 'cross-platform sell' for advertisers
Brooks: Sun takeover of talkSPORT will be strong 'cross-platform sell' for advertisers

Gideon Spanier

News UK chief executive Rebekah Brooks has promised its planned £220m acquisition of talkSPORT owner Wireless Group will mean better content and a strong "cross-platform sell" for advertisers.

News Corp attacks 'anti-social' Facebook for 'reducing, if not removing' news stories
News Corp attacks 'anti-social' Facebook for 'reducing, if not removing' news stories

Gideon Spanier

Rupert Murdoch's right-hand man has claimed Facebook has changed its algorithm to "reduce - if not remove" news publishers' stories in favour of other posts and accused the company of being "anti-social" towards other media owners.

Hearst Magazines to relaunch Elle UK
Hearst Magazines to relaunch Elle UK

Gurjit Degun

Hearst Magazines is relaunching Elle UK with a new distribution strategy, look and direction.

Murdoch moves into radio as News Corp buys talkSPORT owner for £220m
Murdoch moves into radio as News Corp buys talkSPORT owner for £220m

Gideon Spanier

Rupert Murdoch's News Corp is to buy the owner of talkRADIO and Virgin Radio in a £220m cash deal.

Campaign's Kate Magee wins Business Writer of the Year at PPA Awards
Campaign's Kate Magee wins Business Writer of the Year at PPA Awards

Gurjit Degun

Campaign's associate editor Kate Magee was named Business Writer of the Year at the prestigious PPA Awards last night.

Deadline looms for entries to 2016 Media Week Awards
Deadline looms for entries to 2016 Media Week Awards

Gideon Spanier

The deadline is looming for entries to the 2016 Media Week Awards, the most prestigious annual awards in UK commercial media.

Consumers sometimes trust chatbots more than other humans, says survey
Consumers sometimes trust chatbots more than other humans, says survey

Omar Oakes

One in four people are more willing to trust customer service chatbots with their sensitive information than a human, a study into artificial intelligence by Mindshare has found.

Another way to strike a blow for independence
Another way to strike a blow for independence

Andrew Stephens

The future looks promising for those wanting to own and manage their own media agency.

Manning Gottlieb OMD and Age UK take Grand Prix in Thinkbox TV Planning Awards
Manning Gottlieb OMD and Age UK take Grand Prix in Thinkbox TV Planning Awards

Suzanne Bidlake

Manning Gottlieb OMD and Age UK have this afternoon been awarded the Grand Prix in the 2016 Thinkbox TV Planning Awards, run in association with Campaign and Media Week.

Stop just talking about millennials, says OMD's Connaughton
Stop just talking about millennials, says OMD's Connaughton

Carl Connaughton

Celebrate your successes, demand regular feedback and stop talking just about millennials, writes Carl Connaughton.

Wins this week: Dunelm, Ocado, Tapi
Wins this week: Dunelm, Ocado, Tapi

Omar Oakes

Dunelm, the home furnishings retailer, has appointed Goodstuff Communications to its £13m media planning and buying account following a competitive pitch.

Don't Cannes it - make it a festival of the future
Don't Cannes it - make it a festival of the future

Johnny Hornby

Cannes Lions is a unique time of the year when every corner of the marketing world comes together, but industry-wide problems must be dealt with properly, says the founder of The & Partnership.

Things we like: The rise of Instagram and investors back Seenit
Things we like: The rise of Instagram and investors back Seenit

Staff

Instagram passes 500 million users and Seenit, the video-curation app, wins a new round of investment.

The technology that made me burst into tears
The technology that made me burst into tears

Elav Horwitz

Cannes Innovation showed us how to combine science and emotion, writes the global innovation director of McCann Worldgroup

What's the key to getting personal ads right?
Promoted
What's the key to getting personal ads right?

Staff

Campaign and Quantcast gathered advertising industry experts across leading brands and agencies to consider the crossover between data and creativity.

Great minds don't always think alike
Promoted
Great minds don't always think alike

Staff

Take Immediate's challenge to win a £150K campaign & be crowned Great Minds 2016

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