Channel 4's superhumans return, The 25-year-old behind Vote Leave's ads, Ad market takes hit from Brexit

View in web browser | Add to safe senders list

Campaign: Agencies July 14, 2016

Latest 'The superhumans' return in Channel 4's Paralympic sequel Maisie McCabe Channel 4 is launching a follow-up to its Cannes Grand Prix-winning "Meet the superhumans" campaign for the 2012 Paralympic Games with an ad featuring 120 people with disabilities. The 25-year-old behind Vote Leave's ads Maisie McCabe While the politicians campaigning to keep the UK in the EU toured Soho to consult with some of the best minds the ad industry has to offer, the Leave ads were developed by a 25-year-old with a shoestring team. Brexit to send ad market sliding, IPA report warns Gideon Spanier Britain's ad industry is facing two years of decline in the wake of the Brexit vote, according to the IPA Bellwether Report, which has slashed its growth forecasts for 2016 and 2017. Usain Bolt: BBH goes back to track star's roots for Virgin Media campaign Nick Gill and Davud Karbassioun For the new Virgin Media campaign, Nick Gill and Davud Karbassioun flew to Jamaica to film the athlete of our generation - ten seconds at a time. How Grey Group's 'I Sea' app came undone Shona Ghosh Grey for Good has returned the bronze Lion it won at Cannes for its refugee-spotting app I Sea, while insisting it did nothing wrong. Could greater transparency help avoid such situations? What Pokémon can teach us Claire Beale A week ago, chances are you'd never heard of Pokémon Go. Now, as I'm writing, it's poised to have more users than ten-year-old Twitter; by the time you read this, it almost certainly will have. Marketers making far fewer agency hires, AAR finds Kate Magee The total number of completed new-business pitches in the first half of 2016 dropped by 11.7% compared with the same period last year. Bauer Media kicks off Magic creative review Simon Gwynn Bauer Media is reviewing its creative business for Magic after the radio station lost 9% of its listeners in London in the first three months of the year. Lessons to be learned from the Brexit ad war Maisie McCabe The failure of heavyweight agencies to influence the European Union vote shows that perhaps political advertising remains a forgotten art, after all. Sadiq Khan urges creatives to back '#Londonisopen' campaign Kate Magee London mayor Sadiq Khan has called on creatives to help tell the world that the capital is open for business, despite the UK's decision to leave the European Union. Programmatic buying surge blamed for drop in UK ad viewability Omar Oakes A surge in programmatic ad buying has triggered a dramatic drop in online ad viewability, according to the latest findings from ad verification company Meetrics. A view from Dave Trott: Not everything is FMCG Dave Trott Sociologists have taken over advertising. Promoted Great minds don't always think alike: win a £150k campaign Staff Take Immediate's challenge, be crowned Great Minds 2016 and win a campaign for your client worth £150k The Work The Times and The Sunday Times "Theresa May" by Pulse Creative Pulse Creative, the new on-site agency for News UK, has created a tactical out-of-home campaign to mark Theresa May's first few days in office as the new prime minister. Radiocentre "Hugh Pile, you're worth it" by Lucky Generals L'Oréal's Hugh Pile has become the latest famous marketer singled out by Radiocentre. Also in the news Pokémon Go released in UK Omar Oakes Pokémon Go, the augmented reality smartphone game part-owned by Nintendo which has gone viral, has been released in the UK. Whittingdale exits as culture secretary Omar Oakes John Whittingdale is being replaced as culture, media and sport secretary as Theresa May puts together her new cabinet. IPA and ISBA reject call for new pitch rules Omar Oakes Trade bodies have rejected ad agency calls for a new code of practice for new-business pitches. Dentsu Aegis launches LGBT+ staff network in UK and Ireland Omar Oakes Dentsu Aegis Network has today launched an LBGT+ employee network in the UK and Ireland, called &Proud. Wrigley campaign celebrates importance of confidence in everyday moments Simon Gwynn Wrigley is launching a new campaign for Extra, "Time to shine", with a roadblock slot across all UK commercial TV channels this Sunday. Amazon explores ads with personalised video spots Shona Ghosh Amazon is looking to boost its role as an advertising platform after announcing experiments with personalised video ads. Gooden, Walker and Thompson launch start-up Gurjit Degun Matt Gooden and Ben Walker, former Crispin Porter & Bogusky London executive creative directors, and Sean Thompson, former Dare chief creative officer, have launched an agency. Promoted The Digital Revolution: Are you keeping up with the pace of change? Campaign in partnership with Kingpin Let us know how you're staying ahead of the curve in today's rapidly evolving marketplace Campaign Jobs Head of Digital Strategy £60000 - £75000 per annum + Car or Car allowance and benefits Stonor, Buckinghamshire Senior Planner £70000 - £75000 per annum + excellent benefits The Great & The Good, London Creative Design Manager £45k to £50k eFinancialCareers Ltd, London (Central), London (Greater) Creative - Theme Parks Competitive Merlin, Acton, London Corporate communications content manager Competitive+ Benefits rb ( Reckitt Benckiser ), Slough Multimedia/Graphic content producer £26,000 to £29,000 per annum, dependent on experience Digital Explorer, London Packaging Manager up to £38,000 Pangaea Laboratories Ltd, Elstree, Borehamwood Senior Project Manager Competitive Salary HOWOCO, London Global Design Manager- 9 month fixed- term contract Competitive rb ( Reckitt Benckiser ), Slough, Berkshire Global Design Manager – Seasonal & Gifting £44-55k pa + 12% bonus and excellent benefits package Mars Chocolate UK, Slough, Berkshire

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000