Friday 8 July 2016

Comparethemarket.com takes 35-year-old Macaulay Culkin to the fairground; Twitter reveals insights from best brand campaigns of Euro 2016

Campaign 18:05

Campaign 18:05
July 08, 2016
The five things you need to know today

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Comparethemarket.com takes 35-year-old Macaulay Culkin to the fairground
Comparethemarket.com takes 35-year-old Macaulay Culkin to the fairground

Shona Ghosh

Comparethemarket.com is pushing its Orange Wednesday replacement, Meerkat Movies, with a new spot from VCCP starring a slightly less fresh-faced Macaulay Culkin.

Tech
Twitter reveals insights from best brand campaigns of #EURO2016
Twitter reveals insights from best brand campaigns of #EURO2016

Laurent Buanece

Twitter's director of brand strategy reveals the best Euro 2016 campaigns on the platform.

Advertising
Student launches fundraising appeal to kick-start her advertising career
Student launches fundraising appeal to kick-start her advertising career

Omar Oakes

An aspiring ad industry creative is appealing for help to achieve her dream of gaining a place at School of Communication Arts.

Marketing
What marketers need to know about TfL's new ad ban
What marketers need to know about TfL's new ad ban

Brinsley Dresden

From 1 July, ads that promote an unrealistic or unhealthy body shape, or are likely to cause body confidence issues, will be banned from appearing on London's public transport network.

Media
Facebook apes Snapchat with self-deleting conversations on Messenger
Facebook apes Snapchat with self-deleting conversations on Messenger

Shona Ghosh

Facebook is borrowing more features from its cooler teen brother Snapchat, introducing disappearing messages to the Messenger app.

 

Also in the news
BBC "Olympics Rio teaser" by Rainey Kelly Campbell Roalfe/Y&R

The BBC has released the teaser trailer for its coverage of the Rio Olympic Games.

Why you should break up with your 'meh' agency job

A strategist from Pitch outlines five ways your life will be better without it

Usain Bolt becomes the face for new insole brand Enertor

Usain Bolt is the launch face for sporting insole brand Enertor, with a spot from VCCP launching over the weekend.

How well do you really know your customers?
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How well do you really know your customers?

Brand Republic Insight & Connexity

Let us know for your chance to win a £100 spree in John Lewis

Why ad blockers are 'a wonderful thing'...
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Why ad blockers are 'a wonderful thing'...

We explore if an ad can ever be too relevant' - and why ad blockers may not be the enemy

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