JWT to use blind recruitment for entry-level hires, Kellogg's ad banned, Innocent hires agency

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Campaign: Agencies July 20, 2016

Latest JWT London to use 'blind recruitment' for entry-level hires Omar Oakes J Walter Thompson London has pledged to use a "blind recruitment" approach in its next round of hiring at entry level as the WPP agency seeks to improve its diversity. Kellogg's ad banned for misplaced health claims for Special K Simon Gwynn Kellogg's has been rapped by the Advertising Standards Authority after the watchdog ruled that a TV ad and brand website for Special K were in breach of the rules on making health claims. Mother wins Innocent Euro ad account Omar Oakes Innocent, the smoothies and drinks brand, has appointed Mother to its European advertising account after a competitive three-way pitch. The Specialist Works buys US agency Elarbee Media Gideon Spanier Independent media agency The Specialist Works has bought a majority stake in a US agency, Elarbee Media, as part of an expansion drive. Adland on the move: 360i Helen Hoddinott Campaign toured the new office of Dentsu Aegis digital agency 360i, which has moved from Covent Garden to The Heal's Building. Get used to new ways of hiring an agency Bill Brock The decision to hire a new agency is just not coming through the traditional channels as frequently anymore, writes Bill Brock, the founder and chief executive of AnalogFolk. IAB UK chief Guy Phillipson to step down Simon Gwynn Guy Phillipson, the chief executive of the UK's Internet Advertising Bureau, will step down in January after 12 years in the role. Controlling the machine: The future of creative leadership Raymond Chin As creative automation becomes a reality, the CCO of SapientNitro China contemplates the role of artificial intelligence in the agency of the future Promoted The Great Outdoors: Victoria Buchanan, joint ECD of Tribal Worldwide Ocean Campaign and DOOH specialists, Ocean, talk to top creatives about the creative power and potential of digital out-of-home - from London and Cannes Trending Look out for the invisibles and introverts in your agency Andy Jex By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London. Tesco's 'fake farm' brands referred to trading standards Shona Ghosh The National Farmers' Union (NFU) will challenge supermarkets over their use of 'fake' farm brands, claiming the practice confuses consumers. Pixar inside out: Lessons from the storytelling masters Kate Magee What can our industry learn from the Disney-owned animation studio, which is known for its storytelling power? Pixar's 'king of gags' offers five secrets to the company's success. Promoted 'Habits, interests and pursuits'...what we want to know from data Staff We ask industry experts if data could tell you anything about a consumer, what would you want to know? Campaign Jobs Digital Designer - creative agency £30-38k plus benefits The Jefferson Group, South West London / Surrey borders Corporate communications content manager Competitive+ Benefits rb ( Reckitt Benckiser ), Slough Creative Design Manager £45k to £50k eFinancialCareers Ltd, London (Central), London (Greater) Creative - Theme Parks Competitive Merlin, Acton, London Packaging Manager up to £38,000 Pangaea Laboratories Ltd, Elstree, Borehamwood Senior Project Manager Competitive Salary HOWOCO, London Junior Designer £25-£28K World Skills UK, London Global Design Manager – Seasonal & Gifting £44-55k pa + 12% bonus and excellent benefits package Mars Chocolate UK, Slough, Berkshire Creative Services Director Negotiable Signal Group, Edinburgh, City of Edinburgh Senior Designer £28,982 - £37,768 per annum University of Reading, Reading, Berkshire

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