This is the age of the audience, Brands gear up for the Olympics, Brexit could lead to devalued British brands

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Campaign Sunday Supplement July 31, 2016

In-depth reads from across Campaign, covering brands, agencies and media This is the age of the audience Zaid Al-Zaidy We are now in the age of the audience - where, for the first time, the people we are trying to reach are in the driving seat. We'd better know how to be welcome passengers. Brands gear up for the Rio Olympics Sonoo Singh The world's biggest sporting competition begins next week. Sonoo Singh examines the key trends emerging at the Rio Olympics and how marketing strategies have changed since London 2012. Samsung moves beyond the rational for Rio Olympics campaign Kate Magee Samsung is relying on an emotional connection with customers in its new Olympics campaign. How Brexit could lead to devalued British brands Helen Edwards If the perception of Britain morphs into something undesirable post-Brexit, brands that trade on its cultural codes and cues will suffer. Public ownership is the root of a successful Olympics Greg Nugent Greg Nugent believes the commercial model for the Olympics, in place since LA 1984, needs refreshing to reflect the stake the public, as well as the sponsors, have in the greatest show on Earth. A view from Dave Trott: Brexit and behavioural economics Dave Trott Behavioural economics is defined as: human understanding for business advantage. Disrupting the disruptors: how Unilever plans to rock the boat Claire Beale It only costs a few bucks to join but last week Unilever spent a billion of them buying Dollar Shave Club in a landmark deal that could begin to redraw Unilever's entire business model. Brexit could help usher in the rise of robots David Carr Brexit could accelerate the adoption of technology and, in turn, exacerbate unemployment. However, technology is also capable of creating equality, economic prosperity and a sustainable environment. Up for a brand orgy that will take your agency/client relationship to the next level? Al Moseley Gladiatorial combat is not the best way for marketers and agencies to engage, writes Al Moseley, the president and chief creative officer at 180 Amsterdam. 'We own the political market', says MessageSpace co-founder Jag Singh Matthew Chapman Matthew Chapman meets Jag Singh, who gives brands cheap access to the 'Jeremy Clarkson audience' through an influential blogging network. Promoted Thinkboxes winner May/June 2016: Lotto Thinkbox Winner for May/June 2016 Campaign Jobs Trustees Volunteer Barnardo's, London (Central), London (Greater) Senior Planner £50-65k Direct Recruitment- Planning, London (Central), London (Greater) Junior Account Director or Account Director Up to £46k DOE plus benefits air recruitment, London (Central), London (Greater) Business Development Manager- Agency £30000 - £38000 per annum + commission createselect, London Head of Digital Strategy £60000 - £75000 per annum + Car or Car allowance and benefits Stonor, Buckinghamshire Senior Designer (Integrated) £35000 - £45000 per annum createselect, London Senior Creative Competitive Sky Betting & Gaming, Leeds, West Yorkshire Head of Planning Competitive BBC, London (Central), London (Greater) Packaging Manager up to £38,000 Pangaea Laboratories Ltd, Elstree, Borehamwood Global Brand Manager up to £40,000 Pangaea Laboratories Ltd, Elstree, Borehamwood

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