Premier League hunts media agency, Verizon/Yahoo deal paves way for sales merger, Instagram seeks solution to trolls

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Campaign: Media July 28, 2016

Media news and analysis, powered by Media Week Latest Premier League begins hunt for global media agency Omar Oakes The Premier League has begun a review of its global media planning and buying requirements as it looks to build its brand through advertising after splitting with its headline sponsor Barclays. Instagram seeks solution for the internet's troll problem Shona Ghosh When negative comments posted beneath Taylor Swift's Instagram pictures recently disappeared en masse, reports suggested the musician had been given a "secret" tool to delete online abuse. Verizon deal paves way for AOL and Yahoo sales merger Omar Oakes Yahoo's merger with AOL following its sale to Verizon could lead to their sales houses coming together in a bid to compete with Google and Facebook. Facebook ad revenue rockets 63% to $6.24bn Omar Oakes Facebook's ad revenue surged 63% year-on-year to $6.24bn last quarter, as chief executive Mark Zuckerberg hailed the social media giant's progress in video. BT Sport promotes coverage of four football competitions together for first time Simon Gwynn BT Sport is pitching itself as a broader and more complete alternative to Sky Sports for football fans in a new campaign that advertises its four key competitions - the Premier League, Champions League, FA Cup and Europa League - together for the first time. Hearst Magazines picks up Jamie Oliver magazine content deal Gurjit Degun Hearst Magazines UK has picked up the content publishing account for Jamie Oliver's monthly title following a competitive pitch process. Google's UK sales chief Naughton given global HR role Omar Oakes Eileen Naughton, vice president and managing director of sales and operations for Google in the UK and Ireland, is moving to California to be the search giant's new vice president of people operations. The New European to continue publishing after making profit Omar Oakes The New European newspaper, the pop-up title catered for disappointed voters in the recent UK vote to leave the EU, will continue to publish after its initial run of four weeks. If something is good, it's worth paying for Maisie McCabe Publishers are still figuring out the best way to monetise their valuable content, but surely the industry needs to work together to find a co-ordinated solution? Havas Q2 growth outstrips rivals amid 'anaemic' results Gurjit Degun Havas outperformed its rivals in the second quarter of 2016, increasing its revenue faster than Interpublic, Omnicom and Publicis Groupe, according to second-quarter results from the holding company. Verizon's purchase of Yahoo is a bet on a mobile future Paul Carolan Yahoo's user base is very large and very mobile, writes Paul Carolan, the global chief commercial officer at Widespace. Sky ad revenue rises 2.7% Gurjit Degun Sky has posted a 12% increase in operating profit as ad revenue climbed £14m, or 2.7%, over the past 12 months to £524m. How brands helped kill the app Ilyse Liffreing Apps were supposed be the future of mobile advertising, but too many useless, self-serving efforts are once again killing the golden goose IPG Mediabrands names Mat Baxter global CEO for Initiative Staff Mat Baxter is the global CEO of Initiative, effective immediately, less than a year after he moved to New York to become global chief strategy and creative officer for IPG Mediabrands. IAB sets out progress on tackling digital advertising's biggest issues Gurjit Degun The Internet Advertising Bureau UK has announced its progress on its tackling the five biggest issues in digital advertising. Cedar picks up content and media brief for International Airlines Group Omar Oakes Cedar, the content marketing agency, has added Aer Lingus and Iberia to its client roster in addition to its longstanding content and owned media account for British Airways. Promoted Brands on film: How product placement has come of age Staff The first of three #BENtalks films from Campaign and Branded Entertainment Network Promoted Three ways to make your digital marketing nimble How Blue State Digital are helping to make Lloyds Banking Group's digital strategy more useful and human through testing and learning Campaign Jobs Media Planning Manager - Client Side - Digital Brand £40000 - £50000 per annum + Bonus & Benefits Ultimate Asset, London Senior Fundraiser – Corporate Circa £28,000 WellChild, Cheltenham, Gloucestershire Picture Editor - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Legal Information Assistant/Administrator Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Sales Executive - Horticulture Week Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater) Senior Sales Executive, Third Sector Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater) Event Manager - Large Scale and Medical Events Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Sponsorship Sales Executive Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater) Content Producer Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) New Business Assistant Competitive - Entry Level ITN, London (Central), London (Greater)

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