Jack Whitehall schooled by Olympic greats + latest from Pokémon Go, Apple, Twitter & Amazon

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Campaign: Brands July 30, 2016

Brand news and analysis, powered by Marketing Most read Jack Whitehall schooled by Olympic greats in Samsung's 'School of Rio' campaign Shona Ghosh Samsung has kicked off its campaign for the 2016 Olympic and Paralymic Games, resurrecting its "School of..." concept starring Jack Whitehall. How a French furniture brand activated Pokémon Go across 200 stores Shona Ghosh Brands and agencies have been experimenting with Pokémon Go as a marketing tool, primarily to drive footfall to physical stores. Nintendo shares slide after Pokémon Go warning Omar Oakes Shares in Nintendo have plummeted after the video games giant said the success of the highly popular Pokémon Go smartphone game would have a limited impact on the company's profits. Ex-Coke European marketing chief reveals branding secrets in new book Shona Ghosh Coke's former vice president for marketing in Europe, Javier Sanchez Lamelas, has written a book on branding after leaving the drinks giant. Augmented reality will be 'huge', says Apple boss Tim Cook Shona Ghosh Apple's chief executive Tim Cook has confirmed the company's investment in augmented reality, describing the platform as "huge". Paddy Power says 'Urine luck' with money back campaign on a Russian win Shona Ghosh Paddy Power has continued its campaign of mockery against Russian athletes competing in the 2016 Olympic Games, this time offering money back if a Russian beats a British or Irish competitor. Twitter to broadcast Sky's Premier League football clips Omar Oakes Twitter will broadcast branded clips of live Premier League football matches for the first time this upcoming season, in a deal between the social media giant and Sky. Apple, Microsoft, Samsung top FutureBrand ranking Shona Ghosh Tech giants continue to top brand rankings across the board, with most performing better than classic brands Coke, Nike and Nestlé. Amazon Dash arrives in the UK Shona Ghosh Amazon has brought its Dash grocery scanner to the UK, a gadget that allows consumers to add groceries to their shopping basket without logging in. Under Armour enters athleisure with 'stylish' Under Armour Sportswear brand Shona Ghosh Under Armour is evolving from elite sportswear to appeal more to a mainstream audience with the launch of a new apparel brand called Under Armour Sportswear. Promoted The culture of fear Staff DigitasLBi's 'The future is rebellion' panel at Cannes Lions highlighted the need for creatives to counter homogeneity Promoted "We'll be one of the first brands to jump in": Airbnb on VR Adland's big brains discuss the latest developments in technology, from virtual reality to big data Campaign Jobs Senior Planner £50-65k Direct Recruitment- Planning, London (Central), London (Greater) Global Brand Manager up to £40,000 Pangaea Laboratories Ltd, Elstree, Borehamwood Digital Content Executive Competitive Association of British Insurers, London (Central), London (Greater) head of planning | marketing Competitive wagamama, London (Central), London (Greater) Marketing Executives Competitive Glion, Roehampton, SW London Marketing Manager Competitive Nike, London (Central), London (Greater) Trustees Volunteer Barnardo's, London (Central), London (Greater) Head of External Relations £52,000 per annum Prostate Cancer, London (Central), London (Greater) Marketing Tech Operations Manager Competitive The Economist, London (Central), London (Greater) Digital Marketing Manager £40K - £45k Bouncepad, London (Central), London (Greater)

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