Consumers trust in chatbots, brands must improve customer experiences, Elle UK relaunch, the leadership lesson from Brexit & Cancer Research UK VR garden

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Campaign: Brands July 01, 2016

Brand news and analysis, powered by Marketing Latest Consumers sometimes trust chatbots more than other humans, says survey Omar Oakes One in four people are more willing to trust customer service chatbots with their sensitive information than a human, a study into artificial intelligence by Mindshare has found. Brands must improve customer experiences across devices John Watton Recent research has benchmarked what the average and top companies are doing online and has provided insight into the online habits of more than 5,000 consumers across Europe, writes John Watton. Ocado appoints Now to creative account Kate Magee Ocado, the UK's largest online-only supermarket, has appointed Now to be its creative agency. Hearst Magazines to relaunch Elle UK Gurjit Degun Hearst Magazines is relaunching Elle UK with a new distribution strategy, look and direction. The leadership lesson from Brexit Will Harris If you take one constructive lesson from this crisis, let it be a reminder of the absolute imperative of true leadership, writes Will Harris, the former Conservative Party marketing director. Facebook's chatbots now know customers' names and preferences Shona Ghosh Facebook has added a raft of new features to its Messenger chatbots, including linking a customer's account so a bot can make personalised suggestions. Cancer Research UK creates VR infinite garden at Hampton Court Palace Flower Show Simon Gwynn Cancer Research UK is getting on the VR train with the creation of a virtual flower garden at the RHS Hampton Court Palace Flower Show next week in London. Wins this week: Dunelm, Ocado, Tapi Omar Oakes Dunelm, the home furnishings retailer, has appointed Goodstuff Communications to its £13m media planning and buying account following a competitive pitch. Promoted What's the key to getting personal ads right? Staff Campaign and Quantcast gathered advertising industry experts across leading brands and agencies to consider the crossover between data and creativity. Promoted Beyond personalisation Brand Republic Insight & Salesforce The modern customer journey Campaign Jobs Insight Executive (fixed term appointment, 12 months) £36,148 - £42,654 Home Office, London Digital Senior Planner Buyer £30k Dot-Gap, London (Central), London (Greater) Communications Manager Competitive rb ( Reckitt Benckiser ), Slough, Berkshire Digital Marketing Manager Competitive HSBC, Birmingham, West Midlands Senior Marketing Executive Competitive+ Benefits eFinancialCareers Ltd, Shoreditch, London PR SENIOR ACCOUNT MANAGER (SAM) One of the best packages available!! Sleek Talent, London (Central), London (Greater) Director of Consumer Propositions Competitive Three, Maidenhead, Berkshire CRM Executive Competitive Hurtigruten, West London Marketing Executive Competitive ECB, Lord's, London NW8 Social Manager - Creative/Content Marketing Agency! £30k + BONUS!! Dot-Gap, London (Central)

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