Jack Whitehall schooled by Olympic greats in Samsung campaign, Verizon buys Yahoo, Brexit could usher in robots

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Campaign: Brands July 25, 2016

Brand news and analysis, powered by Marketing Latest Jack Whitehall schooled by Olympic greats in Samsung's 'School of Rio' campaign Shona Ghosh Samsung has kicked off its campaign for the 2016 Olympic and Paralymic Games, resurrecting its "School of..." concept starring Jack Whitehall. Verizon confirms Yahoo buyout Omar Oakes Verizon has confirmed that it will buy Yahoo's search and advertising in a $4.83bn (£3.68bn) deal. Brexit could help usher in the rise of robots David Carr Brexit could accelerate the adoption of technology and, in turn, exacerbate unemployment. However, technology is also capable of creating equality, economic prosperity and a sustainable environment. Are marketers ready for a woman's world? Sarah Golding How will brands adapt to reflect the new female-led political climate, Sarah Golding asks. Andy Nairn: Create your own buzz and make your own news Andy Nairn Brands fall over themselves to react to news on social media, but in most cases their comments are instantly forgettable, writes Lucky Generals' Andy Nairn. Nintendo shares slide after Pokémon Go warning Omar Oakes Shares in Nintendo have plummeted after the video games giant said the success of the highly popular Pokémon Go smartphone game would have a limited impact on the company's profits. This is the age of the audience Zaid Al-Zaidy We are now in the age of the audience - where, for the first time, the people we are trying to reach are in the driving seat. We'd better know how to be welcome passengers. Green blamed by MPs for BHS collapse Omar Oakes Sir Philip Green and those who "got rich off the back of BHS" are to blame for the retailer's collapse, a highly critical report by MPs has found. More than buying razors: Why Unilever acquired Dollar Shave Club Mudit Jaju Unilever's billion dollar swoop for Dollar Shave Club isn't just about bringing a successful brand into its stable, writes Mudit Jaju - it's a recognition that the FMCG market may have changed for good. With the right brand-led thinking, Britain's tech scene can have a vibrant future Caitlin Ryan The sale of Arm Holdings to Japan's SoftBank Group isn't the end of the UK's tech ambitions: there can be more where that came from, writes Cheil's Caitlin Ryan. Review recap: P&G, Vauxhall, Yopa Staff Procter & Gamble has been speaking with agencies about its £210m media account in the UK. Promoted Big canvas, big impact Staff Successful creative is about instantly making a big impact - getting the audience to buy, donate, visit... or even check their breasts. That's what makes The Ultimate Canvas Promoted Three ways to make your digital marketing nimble How Blue State Digital are helping to make Lloyds Banking Group's digital strategy more useful and human through testing and learning Campaign Jobs Senior Planner £50-65k Direct Recruitment- Planning, London (Central), London (Greater) Senior Front End Developer £40000 - £50000 per annum createselect, London / Surrey Trustees Volunteer Barnardo's, London (Central), London (Greater) Head of External Relations £52,000 per annum Prostate Cancer, London (Central), London (Greater) Marketing Tech Operations Manager Competitive The Economist, London (Central), London (Greater) Digital Marketing Manager £40K - £45k Bouncepad, London (Central), London (Greater) Account Director £38-42k + share options, pension and benefits Stellar, London (Central), London (Greater) Head of Planning Competitive BBC, London (Central), London (Greater) Digital Content Executive Competitive Association of British Insurers, London (Central), London (Greater) Senior Marketing Executive Competitive+ Benefits eFinancialCareers Ltd, Shoreditch, London

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