Time Inc acquires Collective UK; How has Pokemon Go become so successful so quickly?

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Campaign: Media July 16, 2016

Media news and analysis, powered by Media Week Most read Time Inc acquires Collective UK to bolster digital growth Simon Gwynn Time Inc UK has acquired London digital creative agency Collective UK. How has Pokemon Go become so successful so quickly? Adam Vine Pokémon Go has achieved almost as many users as Uber in a week by giving gamers what they want, writes Omnicom Media Group's Adam Vine. 'The superhumans' return in Channel 4's Paralympic sequel Maisie McCabe Channel 4 is launching a follow-up to its Cannes Grand Prix-winning "Meet the superhumans" campaign for the 2012 Paralympic Games with an ad featuring 120 people with disabilities. Brexit to send ad market sliding, IPA report warns Gideon Spanier Britain's ad industry is facing two years of decline in the wake of the Brexit vote, according to the IPA Bellwether Report, which has slashed its growth forecasts for 2016 and 2017. Marie Claire expands into beauty retail with Ocado deal Shona Ghosh Women's magazine Marie Claire is eyeing alternative revenue models, launching an online and physical beauty retail brand called Fabled. Colin Murray to leave talkSPORT ahead of News Corp deal Maisie McCabe Colin Murray, the presenter of talkSPORT's late morning show, is leaving the station ahead of its acquisition by News Corp. Movers and shakers: Lucky Generals, Octagon, MediaCom, M&C Saatchi, Huge and more Staff Campaign's weekly round-up of the hires, departures and promotions across the industry. Five media learnings from Euro 2016 James Kirkham So another tournament comes to pass. Before brands claim their respective victories, what really happened with modern media consumption during one of the greatest sporting events on earth? MediaCom chief warns advertiser e-auctions treat agencies like 'vendors' Gideon Spanier The global boss of MediaCom has urged advertisers to avoid "blind" e-auctions to decide their media-buying because it means they treat media agencies like "vendors", rather than partners or consultants. Telegraph launches display ads with guaranteed 10-second viewability Gideon Spanier The Daily Telegraph is promising advertisers will only have to pay for digital display ads if they are 100% viewable for ten seconds. Promoted The Great Outdoors: Victoria Buchanan, joint ECD of Tribal Worldwide Ocean Campaign and DOOH specialists, Ocean, talk to top creatives about the creative power and potential of digital out-of-home - from London and Cannes Promoted May's Aerial Awards winner: Radio Clyde Creative for Henry's Honda Staff Campaign Jobs Deputy Advertising Manager £33,000 + uncapped com + car + bens b3-media, Kent Senior Agency Account Director - Leading Programmatic Platform £50000 - £60000 per annum + uncapped bonus Ultimate Asset, London Picture Editor - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Legal Information Assistant/Administrator Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Content Producer Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) New Business Assistant Competitive - Entry Level ITN, London (Central), London (Greater) Sponsorship Sales Executive Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater) Business Development Director India & Group Marketing Competitive - According to Experience Engage Sports Media, Mumbai & London Sales Manager - Energy and Environment Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater) Digital Account Manager - Automotive Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater)

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