Guardian to scale back media coverage; Why aren't all ads viewable?

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Campaign 18:05 July 22, 2016

The five things you need to know today Most read Guardian to scale back media coverage in cost-cutting move Gideon Spanier The Guardian is scaling back its media coverage in print and is to use automation to upload and lay out some stories on its website in a bid to slash costs. Tech Why aren't all ads viewable? Anant Joshi Publishers are having a tough time, taking fire from customers on both sides while readers block ads and advertisers complain about viewability, writes Anant Joshi, Meetrics' director of international business. Advertising On the Campaign couch: How can I show my brand is 'doing good'? Jeremy Bullmore Don't ruin your brand's good work by telling the world how wonderful, generous, philanthropic you've been. Let it speak for itself, because it will. Marketing More than buying razors: Why Unilever acquired Dollar Shave Club Mudit Jaju Unilever's billion dollar swoop for Dollar Shave Club isn't just about bringing a successful brand into its stable, writes Mudit Jaju - it's a recognition that the FMCG market may have changed for good. Media Havas to launch third media network FullSix Media Gurjit Degun Havas has launched its third media network, FullSix Media, which will incorporate the Forward Media network, which serves the Telefónica account. Also in the news Sky Sports customers get free fibre broadband in pay-TV war with BT Sky is to give free fibre broadband to Sky Sports TV subscribers in a counter-offensive against BT's free TV football offer for its broadband customers. The secret work weapon of Droga5's Kolbusz The chief creative officer at Droga5 London has a secret work weapon: coffee. Lots and lots of it. Sky "David Beckham" by Brothers and Sisters David Beckham stars in Sky Sports' ad to promote the channel's Premier League coverage. Promoted The culture of fear Staff DigitasLBi's 'The future is rebellion' panel at Cannes Lions highlighted the need for creatives to counter homogeneity Promoted Navigating the storm Staff The 2016 Brightcove Publishers' Forum put the spotlight on the trials and opportunities facing the industry Campaign Jobs Marketing Tech Operations Manager Competitive The Economist, London (Central), London (Greater) New Business Assistant Competitive - Entry Level ITN, London (Central), London (Greater) Head of PR– Fashion £Highly Competitive Success Appointments, London Creative - Theme Parks Competitive Merlin, Acton, London Ecommerce Director £60k - £85k + Bonus + Stock Ultimate Asset, London (Greater) Senior Planner £70000 - £75000 per annum + excellent benefits The Great & The Good, London Trustees Volunteer Barnardo's, London (Central), London (Greater) Head of External Relations £52,000 per annum Prostate Cancer, London (Central), London (Greater) Digital Marketing Manager £40K - £45k Bouncepad, London (Central), London (Greater) Planning Director - Creative Shopper Marketing Agency - London £80000.00 - £90000.00 per annum + benefits DNA Recruit, London

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