Tuesday 26 July 2016

Dearden leaves Clear Channel, Should 10-second viewability for ads become new standard?

Campaign: Media

Campaign: Media
July 26, 2016
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Dearden leaves Clear Channel
Dearden leaves Clear Channel

Omar Oakes

Matthew Dearden, the Europe president of Clear Channel International, is leaving the business as the outdoor company tries to become "more agile".

Should ten-second viewability for ads become new standard?
Should ten-second viewability for ads become new standard?

Omar Oakes

The Telegraph's promise that advertisers will only have to pay for digital display ads if they are 100% viewable for ten seconds is bold but it charges a premium.

Openreach must be 'distinct' company within BT, says watchdog
Openreach must be 'distinct' company within BT, says watchdog

Shona Ghosh

BT has avoided a full break-up with Openreach, its wholesale network, after an Ofcom review into the UK's broadband.

Verizon confirms Yahoo buyout
Verizon confirms Yahoo buyout

Omar Oakes

Verizon has confirmed it will buy Yahoo's search and advertising in a $4.83bn (£3.68bn) deal.

'We own the political market', says MessageSpace co-founder Jag Singh
'We own the political market', says MessageSpace co-founder Jag Singh

Matthew Chapman

Matthew Chapman meets Jag Singh, who gives brands cheap access to the 'Jeremy Clarkson audience' through an influential blogging network.

IAB Digital Upfronts returns for third year
IAB Digital Upfronts returns for third year

Staff

Some of the world's biggest media owners will feature at the Internet Advertising Bureau UK's Digital Upfronts, which returns for a third year in October.

Cannes Lions... does it need a new blueprint?
Promoted
Cannes Lions... does it need a new blueprint?

Gareth Moss, The Blueprint

As the dust settles on the creative festival that we know as the Cannes Lions, The Blueprint editorial team caught up with some of their favourite friends and colleagues.

The ad that hit me...
Promoted
The ad that hit me...

We ask industry experts what's the last ad you saw that felt personal to you? And is serendipity important?

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