Monday, 18 July 2016

How to start your own agency, M&C Saatchi poaches Leo Burnett creative duo, Storytelling lessons from Pixar

Campaign: Agencies

Campaign: Agencies
July 18, 2016

Latest

Start me up: advice from the other side
Start me up: advice from the other side

Maisie McCabe

Many adlanders harbour ambitions to run their own agency, but the path to success is tough and littered with the ghosts of failed start-ups. Campaign asks some of the industry's success stories what lessons they learned from their experience.

M&C Saatchi's Tindall poaches Leo Burnett creative duo
M&C Saatchi's Tindall poaches Leo Burnett creative duo

Omar Oakes

M&C Saatchi has poached Leo Burnett's award-winning creative team, Matt Collier and Wayne Robinson, to be reunited with chief creative officer Justin Tindall.

Pixar inside out: Lessons from the storytelling masters
Pixar inside out: Lessons from the storytelling masters

Kate Magee

What can our industry learn from the Disney-owned animation studio, which is known for its storytelling power? Pixar's 'king of gags' offers five secrets to the company's success.

Why we need to ditch the phrase 'non-working marketing spend'
Why we need to ditch the phrase 'non-working marketing spend'

Richard Huntington

Not every brand is being fuelled by a killer idea paid for by "non-working marketing spend", but the point is that every brand should be, writes Richard Huntington, the chief strategy officer at Saatchi & Saatchi London.

Channel 4's
Channel 4's "Superhumans" work confirms the channel's role as a public asset

Jeremy Lee

Dougal Wilson's Channel 4 Paralympics spot highlights all that is great about the broadcaster, writes Jeremy Lee.

Amir Kassaei calls for Muslims to wage 'holy war' against terrorists
Amir Kassaei calls for Muslims to wage 'holy war' against terrorists

Douglas Quenqua

Following the attack in France, DDB Worldwide chief creative officer makes a personal, angry plea on Facebook

Creature 'saddened' by closure of Seattle namesake
Creature 'saddened' by closure of Seattle namesake

Omar Oakes

Creature London has said the closure of its former sister shop in Seattle will have "no impact whatsoever" on the UK business.

McCann wins global ad account for RB cleaning brand Dettol
McCann wins global ad account for RB cleaning brand Dettol

Simon Gwynn

FMCG giant RB has appointed McCann Worldgroup to handle its cleaning brands Dettol and Lysol worldwide - while incumbent Havas Worldwide has been handed a new strategic role.

Hancock replaces Vaizey as culture minister
Hancock replaces Vaizey as culture minister

Omar Oakes

Ed Vaizey has stepped down as the government's minister for culture after six years in the role.

Review recap: Johnson's Baby, Magic, Fiat
Review recap: Johnson's Baby, Magic, Fiat

Staff

Creative accounts for Johnson's Baby, Magic and Lastminute.com are being reviewed, plus accounts up for grabs in CRM and media.

Campaign Viral Chart: Chanel 'making of' video is most shared
Campaign Viral Chart: Chanel 'making of' video is most shared

Unruly

After an early summer holiday, the Campaign Viral Chart is back - with Chanel's making of the Fall-Winter collection topping the list as the most shared ad on social media over the last seven days.

Private view: Justin Tindall and Simon Poett
Private view: Justin Tindall and Simon Poett

M&C Saatchi's Justin Tindall and Tribal Worldwide London's Simon Poett review ads from Stolichnaya, Lotto, Tesco Mobile, Amazon Fashion and V Pure.

History of advertising: No 176: Chinese Democracy
History of advertising: No 176: Chinese Democracy

A major soft-drink brand seizes the chance to show off its cool credentials and street cred by getting itself associated with a world-famous rock band via an easy-to-implement marketing idea that would probably cost nothing. What could possibly go wrong?

Why ad blockers are 'a wonderful thing'...
Promoted
Why ad blockers are 'a wonderful thing'...

We explore if an ad can ever be too relevant' - and why ad blockers may not be the enemy

The Work

Strongbow
Strongbow "Let's own it" by Adam & EveDDB

Strongbow has launched a multi-million pound campaign as part of its exclusive sponsorship of Team GB ahead of Rio 2016.

Trending

Do I need to work on my accent to get on in advertising?
Do I need to work on my accent to get on in advertising?

Megan Jackman

After being criticised for her accent, Hazel May's Megan Jackman questions whether an accent can really affect how far you can go in your career.

Pokémon Go explained for marketers
Pokémon Go explained for marketers

Shona Ghosh

Pokémon Go has just been released in the UK, after generating huge hype in its launch markets of the US, New Zealand and Australia. Watch Campaign's technology editor Shona Ghosh find out why the game is so compelling.

Cannes Lions... does it need a new blueprint?
Promoted
Cannes Lions... does it need a new blueprint?

Gareth Moss, The Blueprint

As the dust settles on the creative festival that we know as the Cannes Lions, The Blueprint editorial team caught up with some of their favourite friends and colleagues.

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