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Start me up: advice from the other side Maisie McCabe Many adlanders harbour ambitions to run their own agency, but the path to success is tough and littered with the ghosts of failed start-ups. Campaign asks some of the industry's success stories what lessons they learned from their experience. | |
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History of advertising: No 176: Chinese Democracy A major soft-drink brand seizes the chance to show off its cool credentials and street cred by getting itself associated with a world-famous rock band via an easy-to-implement marketing idea that would probably cost nothing. What could possibly go wrong? | |
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Pokémon Go explained for marketers Shona Ghosh Pokémon Go has just been released in the UK, after generating huge hype in its launch markets of the US, New Zealand and Australia. Watch Campaign's technology editor Shona Ghosh find out why the game is so compelling. | |
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Cannes Lions... does it need a new blueprint? Gareth Moss, The Blueprint As the dust settles on the creative festival that we know as the Cannes Lions, The Blueprint editorial team caught up with some of their favourite friends and colleagues. | |
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