The ad industry needs more Simon Cowells, Rebekah Brooks speaks, Does supermarket advertising lack ambition?

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Campaign Sunday Supplement July 10, 2016

In-depth reads from across Campaign, covering brands, agencies and media The ad industry needs more Simon Cowells Russell Ramsey Our industry used to be full of people who had an instinct, who just knew, writes Russell Ramsey. Does supermarket advertising lack ambition? Sonoo Singh Following the Morrisons, Asda and Co-operative creative reviews, and ahead of a possible Sainsbury's pitch, Campaign explores how supermarkets are using advertising and what that says about their ambition and core marketing strategy. Airbnb's Jonathan Mildenhall: The man redefining 'all-inclusive' travel Sandra Halliday Diversity is more than just a box-ticking exercise for Airbnb CMO Jonathan Mildenhall, who lives it, loves it and shares his inclusive approach with the world. Rebekah Brooks: 'We must offer different things to advertisers' Gideon Spanier Rebekah Brooks has been making up for lost time, refashioning News UK as a multimedia business since her return to the helm. It's all about giving advertisers what they want, she tells Gideon Spanier. A view from Dave Trott: A creative disaster Dave Trott The biggest problem for ex-soldiers is depression. Media fights to loosen grip of Facebook/Google 'duopoly' Gideon Spanier Gideon Spanier looks at how companies are seeking ways to cut their dependence on the two giants. Bayer's ad may have meant no harm but outside of Cannes real life is different Anna Carpen When I was new to the industry I smiled along with sexist chat to be accepted into the boys club. It's hard being the only one who disagrees, and that's the only answer I have as to why no one spoke up against Bayer's ad, writes Anna Carpen. Banks to trial payments using Facebook and Twitter accounts Omar Oakes Bank customers in Singapore may soon be able to exchange money on social media on Facebook or Twitter. It's possible to become 10% more creative Dino Burbidge A new experiment suggests that sending electro "tickles" through your brain may boost your creativity, writes Dino Burbage. P&G's Pritchard: Embrace the 'noble and beautiful craft' of advertising Marc Pritchard Marc Pritchard, chief marketer at Procter & Gamble, tells Sonoo Singh about the 'crap trap' of content, the 'beautiful craft' of advertising and why he would like the Glass Lion to disappear. Promoted Why ad blockers are 'a wonderful thing'... We explore if an ad can ever be too relevant' - and why ad blockers may not be the enemy Campaign Jobs Social Manager - Creative/Content Marketing Agency! £30k + BONUS!! Dot-Gap, London (Central) Associate Director | Technology & Media | Market Research £50000 - £65000 per annum Hasson Associates, London Agency Account Director - programmatic & native - £STRONG! £60000 - £80000 per annum + bonus + benefits Ultimate Asset, London, West End Customer Acquisition Manager £65,000 per annum Ball & Hoolahan, London Senior Recruitment & Talent Manager £50000 - £60000 per annum + benefits The Great & The Good, London Multimedia/Graphic content producer £26,000 to £29,000 per annum, dependent on experience Digital Explorer, London Rides and Attractions Creative Competitive Merlin, Acton, London Content Development Manager competitive salary plus 25% cash and benefit funding programme Royal Bank of Scotland, Manchester, Greater Manchester Global Brand Manager up to £40,000 Pangaea Laboratories Ltd, Elstree, Borehamwood Packaging Manager up to £38,000 Pangaea Laboratories Ltd, Elstree, Borehamwood

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