JWT London to use 'blind recruitment' for entry-level hires; Kellogg's ad banned for misplaced health claims for Special K

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Campaign 18:05 July 20, 2016

The five things you need to know today Most read JWT London to use 'blind recruitment' for entry-level hires Omar Oakes J Walter Thompson London has pledged to use a "blind recruitment" approach in its next round of hiring at entry level as the WPP agency seeks to improve its diversity. Tech Brexit could hit digital marketing hardest in skills shortage, says survey Sandra Halliday Employers expect a marketing skills shortage in the second half of the year and the Brexit vote has added to their concerns about being able to find good marketing professionals, a new survey shows. Advertising Kellogg's ad banned for misplaced health claims for Special K Simon Gwynn Kellogg's has been rapped by the Advertising Standards Authority after the watchdog ruled that a TV ad and brand website for Special K were in breach of the rules on making health claims. Marketing YouTube and Netflix more important to millennials than Cadbury or Ben & Jerry's Shona Ghosh Netflix and chilling is a more popular pastime than snacking, if new YouGov data is anything to go by. Media Liverpool FC to stream next match in 360-degree video Omar Oakes Liverpool Football Club will screen a live football match tonight with a 360-degree view on YouTube, as top Premier League teams continue to build their online brands for a global audience. Also in the news Bitmoji acquisition hands Snapchat skin colour and body type Snapchat has bought the developer behind Bitmoji, a popular app which allows users to create cartoon versions of themselves. Amazon to start employing UK delivery drivers on an Uber-style 'gig' basis Amazon will start using part-time drivers to fulfil deliveries in the UK, in a move that will see it playing in a similar area to Uber. Denny's parodies Taylor Swift response to Kanye call leak Taylor Swift, Kanye West and Kim Kardashian: the three ingredients of Denny's real-time marketing breakfast promotion. Promoted Navigating the storm Staff The 2016 Brightcove Publishers' Forum put the spotlight on the trials and opportunities facing the industry Promoted Give exceptional advertising the reward it deserves Martin Bromfield, VP advertising EMEA, comScore As the advertising community heads en masse to Cannes, preparing to lionise (quite literally) all that is inspiring and creative about our industry, take a moment to consider how their work is celebrated Campaign Jobs Marketing Tech Project Operations Manager Competitive The Economist, London (Central), London (Greater) New Business Assistant Competitive - Entry Level ITN, London (Central), London (Greater) Head of PR– Fashion £Highly Competitive Success Appointments, London Creative - Theme Parks Competitive Merlin, Acton, London Ecommerce Director £60k - £85k + Bonus + Stock Ultimate Asset, London (Greater) Senior Planner £70000 - £75000 per annum + excellent benefits The Great & The Good, London Digital Marketing Manager £40K - £45k Bouncepad, London (Central), London (Greater) Account Director £38-42k + share options, pension and benefits Stellar, London (Central), London (Greater) Corporate communications content manager Competitive+ Benefits rb ( Reckitt Benckiser ), Slough Community Manager £25000 - £35000 per annum The Great & The Good, London

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