Coke launches biggest product campaign in 10 years, Spice Girls spoofed for women's rights effort, Don't let Brexit spread fear

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Campaign: Agencies July 05, 2016

Latest Coke launches biggest product campaign in a decade for Coca-Cola Zero Sugar Simon Gwynn Coca-Cola has launched its biggest new product campaign in ten years as new sugar free variant Coca-Cola Zero Sugar hits shelves. Spice Girls spoofed in Project Everyone campaign for women's rights Simon Gwynn To mark the 20th anniversary of the release of the Spice Girls' debut single Wannabe, the Richard Curtis-backed initiative Project Everyone has created a remake of the video, called #WhatIReallyWant. Creative industries propose blueprint to government for growth in post-Brexit UK Kate Magee The creative industries can lead economic growth in the post-Brexit UK, a group of industry leaders said today. Don't let Brexit spread fear and anxiety around adland Wayne Deakin It's our duty to help our clients and industry not get caught up in the whirlwind of fretfulness that can lead to a paralysis or worse a self-sabotage behaviour, writes Wayne Deakin. The great Grey breakaway and the joy of risk-taking Jeremy Lee Not since Helen Calcraft, Andy Nairn and Danny Brooke-Taylor finally put months of speculation to an end by confirming that they were reuniting for the launch of Lucky Generals, has there been so much excitement around a breakaway. IPA creative effectiveness report author hits back at Marketing Society Simon Gwynn The author of the IPA's new report on creativity and effectiveness in advertising, Peter Field, has defended his work following criticism from Marketing Society chief executive Hugh Burkitt. Is effective creative work in decline? For more than three decades, Britain's advertising industry has been relentlessly justifying its raison d'être. Business confidence in UK economy plummets in post-Brexit poll Omar Oakes Business confidence has dropped sharply due to a "shock reaction" following the vote to leave the EU, a survey has revealed. VCCP and MediaCom make Management Today's 35 Women under 35 list Shona Ghosh Senior managers from VCCP and MediaCom have made Management Today's annual 35 under 35 list. Promoted It's complicated: exploring brand-customer relationships How brands can discover the dynamics of their customer relationships The Work Coca-Cola "Zero Sugar" by SRA Rushmore Coca-Cola Zero Sugar has been given a new name and new look, in an attempt to make it even clearer that the drink is sugar-free. Lidl "Steak" by TBWA\London Lidl is promoting the brand's "authenticity, provenance and quality", directly addressing the fact that low prices have historically led customers to question the quality of its products. BT "Helicopter" by AMV BBDO The latest ad from BT starring Ryan Reynolds shows how strong a Wi-Fi signal could be with the brand's Smart Hub. The Times and The Sunday Times "Know your times" by Pulse Creative The latest campaign by Pulse Creative, News UK's on-site agency, focuses on the need for trusted news sources to make sense of the fast-changing world. Promoted Why data craves the human touch Self-building ads, creatives as data scientists and Sir Martin Sorrell: taking Cannes out of its comfort zone Campaign Jobs Client Services Director - INTEGRATED AGENCY £80-85k plus benefits JEFFERSON, Hampshire / Berkshire borders Global Design Manager- 9 month fixed- term contract Competitive rb ( Reckitt Benckiser ), Slough, Berkshire Managing Director - Integrated Agency £80-100k plus benefits depending on experience JEFFERSON, Hampshire / Berkshire borders Creative Design Manager £45k to £50k eFinancialCareers Ltd, London (Central), London (Greater) Senior Project Manager Competitive Salary HOWOCO, London Digital Designer 35-45k Union Jackson, London (Greater) Interpretation Developer – Conservation / Charity £29,722 (Inclusive of London Weighting) The Zoological Society of London (ZSL), ZSL London Zoo – NW1 Marketing Manager Up to £35k per annum Pebble Studios, Shoreditch, London Director - Sky Creative Negotiable Sky, London Account Director - Integrated Agency - London £50000.00 - £65000 per annum DNA Recruit, London

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