Monday 11 July 2016

Dentsu Aegis' new digital agency aims to prove diversity's power, WPP acquires Belgian shop

Campaign: Agencies

Campaign: Agencies
July 11, 2016

Latest

Young leader of Dentsu Aegis' new venture aims to cause the 'good kind' of trouble
Young leader of Dentsu Aegis' new venture aims to cause the 'good kind' of trouble

Gurjit Degun

Lewie Allen, the youthful head of Dentsu Aegis Network's digital agency Fortysix, may be new to the industry but he believes his original approach will prove the power of diversity.

WPP shores up European presence post-Brexit with Belgian agency acquisition
WPP shores up European presence post-Brexit with Belgian agency acquisition

Shona Ghosh

WPP's Grey has acquired Famous, a Belgian creative agency operating in French, Flemish and Dutch.

Heroes: Dougal Wilson by Ben Priest
Heroes: Dougal Wilson by Ben Priest

Ben Priest

The director of seven John Lewis ads combines a wealth of talent with an absence of ego and has a rare ability to put genuine emotion into films.

The straightforward case for creative brand building
The straightforward case for creative brand building

Laurence Green

At a time when business confidence is shaken and when Uber is describing advertising as a "necessary evil", it's crucial we remain steadfast in our role as agents of short and long-term value.

Andy Murray feels weight of the nation's hopes in Standard Life series
Andy Murray feels weight of the nation's hopes in Standard Life series

Shona Ghosh

Andy Murray has appeared in a video series from sponsor Standard Life about the pressures of public expectation - just as he heads into the Wimbledon semi-finals against Tomas Berdych.

Private view: Mark Hunter and Tom Ewart
Private view: Mark Hunter and Tom Ewart

SapientNitro's Mark Hunter and The Corner's Tom Ewart review ads from Lynx, Dunkin' Donuts, Nationwide, Pride in London and Rustlers.

History of advertising: No 175: Larry Valenstein's office walls
History of advertising: No 175: Larry Valenstein's office walls

Staff

Ogilvy, Rubicam and Bernbach are all familiar names in advertising's pantheon. But, try as you may, you'll not find anybody called Grey. The name of one of the world's best known networks was not inspired by anybody of that name.

Promoted
"We'll be one of the first brands to jump in": Airbnb on VR

Adland's big brains discuss the latest developments in technology, from virtual reality to big data

The Work

BBC
BBC "Rio Olympics 2016" by Rainey Kelly Campbell Roalfe/Y&R

The BBC has released the trailer for its coverage of the Rio Olympic Games.

Trending

Rebekah Brooks: 'We must offer different things to advertisers'
Rebekah Brooks: 'We must offer different things to advertisers'

Gideon Spanier

Rebekah Brooks has been making up for lost time, refashioning News UK as a multimedia business since her return to the helm. It's all about giving advertisers what they want, she tells Gideon Spanier.

Ikea picks Group M and Dentsu Aegis in ground-breaking £300m media review
Ikea picks Group M and Dentsu Aegis in ground-breaking £300m media review

Gideon Spanier

Ikea has picked two media-buying groups, Group M and Dentsu Aegis Network, to be its global partners in a ground-breaking deal for its estimated £300m media account.

The science behind the real world of real-time advertising
Promoted
The science behind the real world of real-time advertising

Brand Republic Insight & Quantcast

We explore the complex ecosystem and simplify the science that holds the industry together

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