Why the industry needs more Simon Cowells; Does supermarket advertising lack ambition?

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Campaign: Agencies July 04, 2016

Latest Does supermarket advertising lack ambition? Sonoo Singh Following the Morrisons, Asda and Co-operative creative reviews, and ahead of a possible Sainsbury's pitch, Campaign explores how supermarkets are using advertising and what that says about their ambition and core marketing strategy. The ad industry needs more Simon Cowells Russell Ramsey Our industry used to be full of people who had an instinct, who just knew, writes Russell Ramsey. Publicis Groupe in global partnership with Chinese internet giant Tencent Omar Oakes Publicis Groupe has announced a global strategic partnership with Tencent, the Chinese internet giant. Bots, IoT and cancer research among projects chosen for Publicis90 initiative Maisie McCabe The French developer of a bot messaging platform and Israeli start-ups seeking to detect skin cancer and bring the Internet of Things to retail are among the 90 companies to win up to €500,000 in funding as part of Publicis Groupe's anniversary celebrations. It's possible to become 10% more creative Dino Burbidge A new experiment suggests that sending electro "tickles" through your brain may boost your creativity, writes Dino Burbage. Advertisers are shooting themselves in the foot by demanding 100% viewability James Coulson Although demanding 100% viewability seems sensible and fair, Infectious Media's James Coulson illustrates how this could actually be detrimental to advertiser campaigns in both cost and results. Osborne plans corporation tax cut Omar Oakes George Osborne has announced plans to cut corporation tax to attract investment in the UK from business following last month's vote to leave the European Union. Want great marketing? Be more Iceland Matt Edwards WCRS' chief executive Matt Edwards explains why marketers should be more like Iceland than England's football team. Private view: Chris Clarke and Ben Mooge DigitasLBi's Chris Clarke and Havas Creative Group's Ben Mooge review ads from Heal's, Nike, Halifax, Subway and Asda. History of advertising: No 174: O2's bubbles trademark How far can UK advertisers go in their use of "knocking copy"? In other words, how free are they to run work that denigrates a rival's product? Review recap: Triumph, RNLI, Axa Staff Triumph, the iconic British motorcycle maker, has approached creative agencies ahead of a possible review. Digital creative contest opens for entries Suzanne Bidlake The digital creative competition run by digital out-of-home specialist Ocean and Campaign opens this week, with entries from across the globe eligible for the first time. Promoted The Great Outdoors: Chris Clarke, chief creative officer, DigitasLBi Staff Campaign talks to top creatives about the creative power and potential of digital out-of-home - from London and Cannes The Work Kellogg's Bran Flakes "Art of breakfast" by Leo Burnett Kellogg's Bran Flakes wants to challenge the perception that many whole wheat foodstuffs are not tasty. Iceland "The power of frozen" by Karmarama Iceland's campaign by Karmarama places real families at the heart of the action, documenting their experiences with the brand's frozen food products. Trending Agencies' anger at failure of Stronger In campaign Claire Beale "We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign. Romanians campaign to 'adopt' Brits who voted to Remain in EU Omar Oakes Those who wanted the UK to remain in the EU have been offered moral support by a Romanian newspaper's campaign. Promoted Great minds don't always think alike Staff Take Immediate's challenge to win a £150K campaign & be crowned Great Minds 2016 Campaign Jobs Client Services Director - INTEGRATED AGENCY £80-85k plus benefits JEFFERSON, Hampshire / Berkshire borders Global Design Manager- 9 month fixed- term contract Competitive rb ( Reckitt Benckiser ), Slough, Berkshire Managing Director - Integrated Agency £80-100k plus benefits depending on experience JEFFERSON, Hampshire / Berkshire borders Senior Project Manager Competitive Salary HOWOCO, London Creative Design Manager £45k to £50k eFinancialCareers Ltd, London (Central), London (Greater) Digital Designer 35-45k Union Jackson, London (Greater) Interpretation Developer – Conservation / Charity £29,722 (Inclusive of London Weighting) The Zoological Society of London (ZSL), ZSL London Zoo – NW1 Marketing Manager Up to £35k per annum Pebble Studios, Shoreditch, London Director - Sky Creative Negotiable Sky, London Marketing & Content Executive £24 - 26k plus benefits Alexander James Recruitment Ltd, London (Central), London (Greater)

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