Tuesday, 12 July 2016

Five media learnings from Euro 2016, Boots partners with Disney in Finding Dory promotion

Campaign: Media

Campaign: Media
July 12, 2016
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Five media learnings from Euro 2016
Five media learnings from Euro 2016

James Kirkham

So another tournament comes to pass. Before brands claim their respective victories, what really happened with modern media consumption during one of the greatest sporting events on earth?

BBC Euro 2016 final coverage thumps ITV with 13.6m audience peak
BBC Euro 2016 final coverage thumps ITV with 13.6m audience peak

Shona Ghosh

Portugal's 1-0 victory over France on Sunday night hit a peak audience on BBC One of 13.6 million, with the channel's audience figures beating ITV by five to one.

Boots partners with Disney in Finding Dory promotion for Soltan
Boots partners with Disney in Finding Dory promotion for Soltan

Simon Gwynn

Boots has partnered with Disney for the first time in a linkup between the retailer's sun care brand Soltan and new Disney Pixar movie Finding Dory.

Confusion around post-Brexit consumer spending but general trend is down
Confusion around post-Brexit consumer spending but general trend is down

Sandra Halliday

The picture around UK consumer spending remains confused three weeks on from the Brexit vote as new figures from the British Retail Consortium and Barclaycard show a respective spending decline and a rise during June.

Changes to TV ads are a political necessity but what that means, we don't yet know
Changes to TV ads are a political necessity but what that means, we don't yet know

Tim Lefroy

For all the heat on our sector and childhood obesity, it boils down to a fundamental debate about the role of advertising, our responsibility to society and being trusted to regulate our own activities, writes the chief executive of the Advertising Association.

Why ad blockers are 'a wonderful thing'...
Promoted
Why ad blockers are 'a wonderful thing'...

We explore if an ad can ever be too relevant' - and why ad blockers may not be the enemy

Curation & Creation
Promoted
Curation & Creation

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